Google AdSense retiring referral program, launches affiliate program

Google Adsense is retiring their referral program and launching a new affiliate based program using software and tools acquired from their acquisition of internet advertising firm Doubleclick last year.

On the Inside AdSense blog, the AdSense team writes:

As part of the integration of DoubleClick, the DoubleClick Performics Affiliate Network will now operate as the Google Affiliate Network for advertisers targeting users located in the United States. Similar to the AdSense Referrals program, the Google Affiliate Network enables publishers to apply for advertiser programs and get paid based on advertiser-defined actions instead of clicks or impressions. For further details, please visit: http://www.google.com/ads/affiliatenetwork/.

For more information, see this informative post by Darren Rowse over at Problogger.

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