Have You Tried Advertising Your Blog?

Filed as Features, Guides on July 23, 2008 5:49 am

Free ebook for bloggersMost bloggers have tried some sort of advertising as a way to make money, but how many of you have paid for advertising to promote your own blog?

Recently I have experimented a little with the banner ad you see here. I have gained some interesting results which I thought I would share with you:

I’m by no means the first to advertise a blog, John Chow famously would use adwords placed on blogs with cheeky messages to promote his own blog.

Unsurprisingly my results fall into good and bad. My design skills only stretch so far so some of the blame has to rest with my meagre artistic ability!

  • Costs range from $10 up to $1000 a week
  • BUT It is possible to find a good fit for your blog in the $10-$20 range if you ask around
  • The higher prices do not necessarily translate into better results!
  • You need to place your ad on a blog that matches but does not 100% overlap your own audience
  • Investigate carefully your exact ad placement AND what will happen if the site sells another ad after you – you don’t want to be pushed down below the fold after paying
  • Experiment with ad copy, ad format, site category and landing page for best results
  • Closely compare the cost per click against Adwords, in my case only one blog provided better ROI than Google 
  • In my case conversions and bounce rate beat both my previous Squidoo Squidoffer and StumbleUpon advertising experiments
  • There is branding benefit from 125x ads but don’t take that into account in your ROI calculation as it is hard to measure. Just assume any advertising helps get you better known.
The final conclusion I have come to is advertising is worthwhile IF you track everything and only keep those that work. It does not replace getting good in-content links from fellow bloggers, but does compliment that strategy well.
Have you advertised your blog? Let us know your thoughts in the comments …

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  1. By Barbara Ling, Virtual Coach posted on July 23, 2008 at 6:31 am
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    I haven’t tried advertising yet – word of mouth seems to be working just fine. However, it might be something to consider in the future….

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  2. By Chris Garrett posted on July 23, 2008 at 8:57 am
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    Word of mouth is the best advertising :) But sometimes you need that extra little push, worth testing to see if the numbers work

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  3. By ian in hamburg posted on July 23, 2008 at 10:27 am
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    My question is who’s clicking on all those ads? Been using the internet for 13 years and have willingly clicked on an ad maybe a half-dozen times.

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  4. By Chris Garrett posted on July 23, 2008 at 11:45 am
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    As you can see with my ad, it isn’t “good site here” it is offering something valuable for free (a free ebook), this helps overcome the anti-ad sentiment

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  5. By Amir Helzer posted on July 24, 2008 at 6:43 am
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    If you start by offering something for free, what are the chances you’re ever going to see a penny from these visitors?

    From my adwords experience, when I make it clear that that I’m offering a paid service, I only get clicks from potential customers. If I make a free offer and then try to lure them to the ‘premium’ service, conversion rate is very low.

    Even if you’re paying for impressions and not for clicks, it still doesn’t help you to get clicks from people who would never be customers. It just bends your web stats.

    Reply

  6. By Chris Garrett posted on July 24, 2008 at 7:48 am
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    My experience is different to yours, I offer something free and the visitors get real value so are interested in what else I have to offer which leads to paying customers. We are all going to have different experiences because our markets, audience and offers will differ so the thing to do is test and try different things to see which wins :)

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