Steady Growth Versus Spikes

Filed as Guides on August 1, 2008 4:37 am

Those big traffic days are very satisfying. When you hit the front page of Digg, get a snowball effect of Stumble traffic, or when several big blogs notice you and throw you a link.

More and more though I am hearing from bloggers who are chasing these spikes at the expense of their long term success.

Don’t get me wrong, I am not saying promotion or traffic building are bad. What I see is bloggers going after traffic in ways that harm their blog and put off their currently loyal readers.

  • “Attitude”, rants and snark
  • Bashing or sniping to make their own blog look better in contrast
  • Bait and switch

It is even more galling when you see these tactics being used just to pimp an affiliate link or two.

What good is it to you if you achieve your traffic goal or sales target, only to find that people are less trusting of you, think you are selfish, or a backstabber? Credibility takes long, hard work to build but a moment to lose.

Traffic is good, publicity is good, but how you acquire it and how you follow-up count just as much.

  1. Whatever you do, say, write, or how you behave, all have an impact on your brand and reputation. You might not care what people think about you, and that is fine, but just remember what people think about you will have a large and lasting impact.
  2. It’s not just traffic today that counts, but what you do with that traffic, how you satisfy those new readers, and where you go next.

As I often advise my blog consulting clients, taking your clothes off and running down the street will get you attention, but so what? Better to get attention from the right people, in the right way, with the right plan :)


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  1. By charles posted on August 1, 2008 at 5:19 am
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    Yes, trust from your readers are definitely one of those things that you should maintain and care. This trust is so fragile that it can be broken in seconds. So try to not backstab other bloggers.

    Thank you
    Money Making and Blogging Tips


  2. By Beth Thaer posted on August 1, 2008 at 8:20 am
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    I think reputation is an important element in any business, if you look at all the online businesses that made it big such as Amazon, YouTube and Facebook. You’ll find that they all care about their reputation and try to maintain a good reputation by carefully choosing their content or products and by keeping away any useless or unacceptable content or products.


  3. By Adam Singer posted on August 1, 2008 at 9:48 am
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    I almost never do this – but I posted something that really adds to this last week. Agreed 100%



  4. By Johnatha Sable posted on August 1, 2008 at 8:08 pm
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    I believe your right. And reputation is an important element, like my friend Beth mention.
    Johnathan Sable


  5. By Codrut Turcanu - posted on August 4, 2008 at 3:24 am
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    Brand and reputation is very important as all actions communicate a particular message.

    That is why, if you would like to proactively brand yourselves, you will surely get success, provided you haven’t compromises with your business ethics.


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