UK’s Daily Mirror offers readers opportunity to blog about Premier League football

Britain’s Daily Mirror newspaper is offering a select group of its readers the chance to blog about their favourite Premiership football team for the entire 2008/09 season, which starts in a little under two weeks time.

Successful applicants will need to write at least one 300-word blog post each week about their team, which will then be published online to “millions of readers around the world”.

It’s not clear exactly how many people read the Mirror’s sports blogs already, but you certainly would have a decent chance of being read and your words appreciated than if you simply had your own site. However, while “fame and glory awaits” (according to the newspaper), there’s no other incentive for the writer, while the newspaper gets additional copy without having to pay.

You could argue it’s what blogging was originally about – sharing a subject you’re passionate about without a need or expectation for financial remuneration – but given that this is an offer from a large media company, perhaps they could’ve been a little more generous with their offer. Take fring’s example.

What do you think? Is this a good deal for the winners, or cheap labour for the paper?


  1. says

    Cheap labour in my eyes. I run a football blog, and I get at least £50 a month from writing it.

    But then again, it could lead to a paid position if you are good though ;)

  2. says

    True. In terms of getting in front of the maximum number of eyeballs, working for a high circulation paper / web site isn’t a bad idea (no mention of whether any of the blog posts will appear in the print edition).

    Bit like working on hospital radio in the hope of becoming a radio DJ?

    I’d still have thought the Mirror could add a few more incentives as well as the glory of publication. Some netbook PC or camera equipment, maybe, and at least two tickets during the season to the football team’s home games, for a bit of live blogging.

  3. robert donald says

    could you please help , i would like assistance to look back to the first sunday in may , between 1950/1956, on the pat roller section, i was nearly drowned in the canal at oakbank hospital, a man and his child were the only people there he left his son and rescued me , i was truly lucky he was their, please help.

    robert donald

  4. says

    If you have a small blog that nearly no one is reading than this could be a breakthrough for you and even you then might have a head start for getting a job, maybe not at the daily mirror but at a smaller newspaper. If it is your dream to become a sport journalist than this is a great opportunity.

    Cheap labor or not, you have to start somewhere.

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