Britain’s Daily Mirror newspaper is offering a select group of its readers the chance to blog about their favourite Premiership football team for the entire 2008/09 season, which starts in a little under two weeks time.
Successful applicants will need to write at least one 300-word blog post each week about their team, which will then be published online to “millions of readers around the world”.
It’s not clear exactly how many people read the Mirror’s sports blogs already, but you certainly would have a decent chance of being read and your words appreciated than if you simply had your own site. However, while “fame and glory awaits” (according to the newspaper), there’s no other incentive for the writer, while the newspaper gets additional copy without having to pay.
You could argue it’s what blogging was originally about – sharing a subject you’re passionate about without a need or expectation for financial remuneration – but given that this is an offer from a large media company, perhaps they could’ve been a little more generous with their offer. Take fring’s example.
What do you think? Is this a good deal for the winners, or cheap labour for the paper?