I just went through a list of around 100 emails I have been sent via a call for questions. While the questions were different, all had the same issue:
- “Why is nobody interested in my blog?”
- “Why can’t I keep my readers?”
- “Why can’t I think of stuff to write about?”
Want to know the cause behind these and other popular blog woes?
Before I answer, I have a question for you …
Do you write a blog …
- For yourself?
- For a particular audience?
- On a particular subject?
Your answer to this will tell you a lot about the problem this post began with.
How do these people get into trouble and doom their blog? They start writing their blog THEN try to decide what it is about and why they are blogging.
When you write a blog you need to know what it is about and who for. If the blog is for you then you should stick to that and not worry about your subscriber count or comments. For anyone who is concerned with growing an audience then you need to identify an audience or a specific subject.
What I find very often is people start a blog then try to find things to write about, try to please an ever-widening group, and end up helping or entertaining fewer and fewer people.
Rather than try to be all things to all people, focus on a smaller group and really delight them, or forget about pleasing anyone but yourself. Either way, you have to make the choice!