Om Malik talks with Lijit

Filed as News on August 20, 2008 10:33 pm

by Matt Craven

Om Malik, over at Gigaom, interviewed Todd Vernon, CEO of Lijit, about their startup and their plans for monetization over time:

The company’s widget is used by more than 4,500 publishers, mostly blogs, with 60 new ones joining every day. So far, they are seeing about 330,000 searches a day, and the company plans to build an opt-in ad-network around these searches.

Vernon explained that since the company has more contextual information -– such as the topic of a blog and the very content being created by the blog writers — it can target advertising at a more granular level and, as a result, get better click-throughs.

Lijit recently raised $7.1m in a second round of funding.

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  1. By Barney Moran posted on September 9, 2008 at 10:55 pm
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    Publisher’s Union of Bloggers currently recommends Publishers hold off on use of the Lijit Widget on their site pending review of Lijit’s promised forthcoming disclosure on its revenue sharing plan for unique Publishers.

    Once P.U.B. has reviewed Lijit’s plan when released, we will update our recommendation for Publishers accordingly.

    Thanks for this post,

    Barney Moran,

    Founder, P.U.B.

  2. By ariel356 posted on September 10, 2008 at 2:43 pm
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    LOL This ridiculous guy has been dogging Lijit for a while now. Ask him whether he’s asked for or recieved the same info from Google. Can anybody say troll?

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