Om Malik talks with Lijit
Om Malik, over at Gigaom, interviewed Todd Vernon, CEO of Lijit, about their startup and their plans for monetization over time:
The company’s widget is used by more than 4,500 publishers, mostly blogs, with 60 new ones joining every day. So far, they are seeing about 330,000 searches a day, and the company plans to build an opt-in ad-network around these searches.
Vernon explained that since the company has more contextual information -– such as the topic of a blog and the very content being created by the blog writers — it can target advertising at a more granular level and, as a result, get better click-throughs.
Lijit recently raised $7.1m in a second round of funding.
Matt Craven is the former editor & publisher of The Blog Herald. Currently, Matt is the co-founder of Bryghtpath LLC, a consulting practice located in Woodbury, Minnesota. Matt's presently looking for new blogging gigs. Ping him at matt (at) bryghtpath dot com. You can follow him on Twitter.
Publisher’s Union of Bloggers currently recommends Publishers hold off on use of the Lijit Widget on their site pending review of Lijit’s promised forthcoming disclosure on its revenue sharing plan for unique Publishers.
Once P.U.B. has reviewed Lijit’s plan when released, we will update our recommendation for Publishers accordingly.
Thanks for this post,
Barney Moran,
Founder, P.U.B.
LOL This ridiculous guy has been dogging Lijit for a while now. Ask him whether he’s asked for or recieved the same info from Google. Can anybody say troll?