Google has launched their hosted ad manager in open beta, as opposed to the invitation only one they’ve been running for some time. Google Admanager is a straightforward approach to ad managing, a lot easier to use than the otherwise excellent OpenX open source software, for instance. I’d reckon that Google Admanager is a bit much for most blogs, especially if you just want to push out some contextual ads, and sell a bunch of 125×125 button ads. If that’s the plan, I’d go with something like Performancing Ads (a Splashpress Media service), or one of the ad managing plugins out there.
However, if you need more power, then Google Admanager is a good choice. It competes with OpenX rather than simple ad managing plugins and scripts, though, so there’s a threshold before you actually get started. The overview isn’t perfect either, but hopefully Google will streamline everything, and make it more accessible.
Author: Thord Daniel Hedengren
Thord Daniel Hedengren is a designer, writer, and blogger, and also the former editor of The Blog Herald. He used to be a hotshot in the gaming industry in Sweden, but sold everything and went International. Most recently he wrote a book called Smashing WordPress: Beyond the Blog, and does loads of kickass design.