Chris Garret recently wrote about the suggestion that clicking on ads would be like tipping a blogger. Consider the opposite. Are you the kind of blog reader who would go to great lengths just to avoid clicking ads?
I’m like this sometimes. And it’s not only because I’ve grown desensitized to ads (ad blindness). But it also stems from being overly-cautious. For one, clicking on bad links seems to be one of the popular ways of getting infected with malware. Because of this I try to avoid clicking emailed links. I usually copy the URL and paste. Or if it’s a service I use, I type the URL directly. And when browsing, I always check the URL on my status bar before clicking. If I find an AdSense ad interesting, I usually just type in the URL–if the URL is visible–on another tab to see what it’s all about.
Does that make me evil? Or just overly cautious? What if all users were like this? Would the whole pay-per-click business model fall? Perhaps this is one advantage of advertising systems that are not pay-per-click, like those based on cost-per-impression, or ads that are not dependent on the number of clicks or impressions (like our very own Performancing Ads).
Not everyone is like me, though. People still click on ads. And I don’t consider clicking on ads as a hat-tip to a blogger. As a publisher, I do earn from ad revenues. But as a writer and blogger, I don’t consider it a compliment when someone clicks on my ads, because that means readers find something else other than my articles more interesting. It’s a tradeoff. Having people stay on your site means they find you interesting, and might even mean they will be repeat visitors. Having someone click ads after just a few seconds of landing on your site means you’ve earned a few bucks (or cents?) off of their click, but they’re now browsing elsewhere. Not everyone browses with multiple tabs or windows, after all.
For me a better way to send your regards to a blogger would be to leave a comment, link to his/her site on a blog post of yours, or even just an email with nice thoughts.
Do you click on ads to “tip” a blogger? If you do, then clicking probably serves your purpose, and that of the blogger, particularly if you’re a loyal reader. But all he/she gets is that incremental increase on his earnings report. How about emailing your favorite blogger today? Or how about leaving a comment that adds to the conversation?