Anyone who is “articulate, opinionated and itching to share [their] thoughts about the lives of the rich and famous” can apply to become an official hellomagazine.com blogger.
Hello’s sister site hola.com already runs reader blogs, with some positive feedback from users. Hello wants to allow some of its readers to get more involved in the brand rather than simply finding a way of commercialising the venture — at least, that’s the public statement.
Witcomb also suggests that the magazine is exploring other ideas for UGC and online community.
(Via The Guardian)