Six Apart: Blogging strong during economic downturn

In an interview with WIRED, Six Apart’s CEO Chris Alden is optimistic about the health of blogging during the current financial climate. In fact, he’s convinced that blogging may even emerge in stronger shape once we come out the other side.

“When you don’t know where else to invest, you invest in yourself,” he says.

His reasoning for blogging surging during down times is because it’s a way for companies and individuals to reassert control. It’s important to note that he’s not saying that blogging is an instant way to replace income from a full-time job, but that the practice itself could become more popular.


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