11% Drop in CPM Ad Rates in Q3

Filed as News on November 3, 2008 4:30 am

by Thord Daniel Hedengren

Silicon Alley Insider have read the latest report from Rubicon Project, and draws this conclusion:

The average amount advertisers pay publishers to display their ads one thousand times — CPMs — dropped 11 percent from Q2 to Q3 across the 307 ad networks and 1,300 publishers that ad-optimizing firm The Rubicon Project calls clients.

Graph and more information in their news post.

Is the financial crisis finally showing in the ad market? I’d say yes, but it is still not as bad as it’ll be for old media.

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  1. By GoScript posted on November 3, 2008 at 8:31 am
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    Everyone is going CPC, so yes, they will still go down a lot.

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