Will Twitter Suffer from Post-Election Hangover?

Filed as Editorial on November 5, 2008 2:32 am

TwitterNow that the US Presidential Election is officially over, with Barack Obama taking up the reins for the next 4 years (in case you missed that), the social web will be back to normal. There has been a huge focus on the election the past few months, and before that as well, which might leave a lot of blooming and booming services in a slump. After all, social websites don’t work if people don’t have anything to talk about.

Take Twitter, who really pushed the election with a special page and all. Will they see a slump now, post-election? Surely the massive growth of Twitter is partly because of the election, and the fact that people want to talk about it? After all, even the debates made an impact on the stats, much like the Apple events use to do. The difference is, a presidential election can potentially engage a lot more people.

How will Twitter fare now, post-election? Will it slump, or is it out in the open now, ready for wider mainstream adoption? And how will they tackle it? Will we see groups, as they’re doing in Japan, or do they have some other cool new features to keep the tech-savvy crowd interested, while they try and gain the mainstream audience for real? I mean, one Britney Spears won’t be the game changer, but 50 perhaps…

One thing’s for certain: The social web will look a lot different content-wise in a week, than it did yesterday.

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Thord Daniel Hedengren

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  1. By Andy Merrett posted on November 5, 2008 at 6:58 am
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    “One thing’s for certain: The social web will look a lot different content-wise in a week, than it did yesterday.”

    Good, though I’m not holding my breath. Twitter still has that irritating Election bar/tab on the site, and there’s plenty of post-election stuff (both important and trivial) that will get shoved up there.

    Personally, I’m likely to use Twitter more now that the whole charade is (supposedly) over.

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