It seems Federated Media really want to sell their ad stock this holiday season, because they’re slashing their rates to $5 CPM. This according to an email published in whole by Valleywag. Naturally, they take the snarky approach, and although it is a bit uncommon to slash the rates in the busiest period of the year, I wouldn’t say it is such a big deal really. Everyone’s feeling the recession, and it might be a good idea to make sure that you minimize the damage.
That being said, it is also a sure sign that online publishers aren’t immune to the current financial situation. Some try to make it sound like the internet will be hit last, while it really is a case of perhaps not taking the big hit, but at least joining the rest of the ad media in a downward slope at the moment.