LiveJournal Grows Up: Moving Off Of Six Apart’s Servers

Filed as News on November 18, 2008 12:48 pm


After being trained in “the ways of the blog” by Six Apart, LiveJournal is now finally migrating off of its former parents servers and is setting up shop in the middle of Montanna.

(LiveJournal News) The long-awaited server move takes place this Tuesday, November 18, at 8:00 a.m. PST. We’re moving the site from servers based in San Francisco to the servers in our new data center in Montana. A massive data move like this takes a lot of heavy lifting, and to haul all that data from San Francisco to Montana, we have to take the site down, starting at 8:00 a.m. PST on Tuesday morning. […]

During the downtime, nothing on LJ will be available—no posting, no Friends page, no LJ mail, nada. When we bring the site back up, we’re going to ease into it rather than open up a floodgate of traffic. Posting might not be immediately available or the site could be slow to load for a while.

LiveJournal was previously sold to SUP (a media company from Russia) last year, although for some reason they remained on Six Apart’s servers.

LiveJournal expects the migration to last approximately four hours, although it may take longer for most of their services to come back online.

It will be interesting to see whether this move improves LiveJournal outside of Russia (where it is extremly popular) in the face of international competiton from platform hosted services like Blogger, WordPress and TypePad (owned by Six Apart).

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  1. By Jay Neely: Boston entrepreneur posted on November 19, 2008 at 3:04 pm
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    Uhhh… what? SixApart isn’t the parent of LiveJournal, and they certainly didn’t “train them in the ways of the blog”. LiveJournal predated them by 3 years. SixApart didn’t even provide hosted blogging services until late 2003. SixApart bought them in early 2005, before they sold them to SUP in 2007.

    LiveJournal’s founder took over as SixApart’s Chief Architect when LJ was purchased, and it’s probably taken a year to move LJ off SA’s servers because TypePad moved to servers LJ had architected. If they weren’t included in the purchase agreement, LJ would have to move; and planning a move that big takes a damn long time.

    As for “whether this move improves LiveJournal outside of Russia” “in the face of international competiton [sic]”, I really don’t even understand what you could mean.

    a) LiveJournal has always been based in the U.S. They’re moving from one U.S. facility to another U.S. facility. It will make no difference in load speeds or other technical metrics, which are already fantastic. Presumably their overseas CDN is remaining the same, so there will be no difference there, either.

    b) From a features perspective, LiveJournal has been continually improving its service since its founding. It has over 17 million users. It offers a different kind of experience from TypePad and, which are not community platforms. It gets more than 10x monthly unique visitors than Vox, SixApart’s community platform, which would have been an infinitely better comparison. LJ’s server move will in no way affect any of this.

    In short, what are you talking about?


  2. By Darnell Clayton posted on November 20, 2008 at 12:02 am
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    Hey Jay, thanks for stopping by.

    I realized that LiveJournal existed before Six Apart purchased them, but from what I understand the service became popular underneath the Six Apart brand (although if I am wrong, feel free to correct me in the comment section below).

    While I do understand that LiveJournal is more of a “community platform,” it seems to have thrived mostly in Russia while WordPress, Blogger, TypePad have established strong markets internationally (which has always puzzled me for some strange reason given the features present on LJ).


  3. By Jay Neely: Boston entrepreneur posted on November 20, 2008 at 10:55 am
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    “it seems to have thrived mostly in Russia while WordPress, Blogger, TypePad have established strong markets internationally”

    This is part of what’s confusing me, that you seem to be exempting Russia from ‘internationally’. In any case, here’s a partial breakdown on LJ users by country:

    * United States – 3679297
    * Russian Federation – 707280
    * Canada – 324075
    * United Kingdom – 312623
    * Australia – 146175
    * Singapore – 110958
    * Ukraine – 98271
    * Philippines – 67661
    * Germany – 60168
    * Finland – 45092
    * Japan – 43097
    * Netherlands – 29289
    * Belarus – 29146
    * Brazil – 26406
    * France – 25267

    As for LiveJournal flourishing under the SixApart brand, that’s correlation, not cause. Until late 2003, LiveJournal’s growth was purposefully checked by an invite-code system, to avoid overwhelming the number of servers the service was able to afford. By the time they were acquired by SixApart, they had already grown roughly 200%. During their time under SixApart, they simply continued their growth trend.


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