Six Apart has a clever “program” up to get recently laid off journalists to start blogging. They’re calling it the TypePad Journalist Bailout Program. Basically, it gives journalists these things for free:
- A TypePad Pro account for free. Usually costs $14,95/month.
- Enrollment in the Six Apart Media advertising program, to get the ad dollars rolling.
- An extra push on blogs.com.
They also offer support and whatnot, all for free. The only thing the journos need to do is send a link to their last piece for a newspaper or similar. And according to the post, there’s been an overwhelming interest in this, so they’re lagging a bit behind on setting the accounts up, but no word on closing the program.
You know what? This is brilliant!
My hat’s off to whoever on Six Apart that came up with this idea. It’s a great way to get journalists blogging, since most of them (or us, in some cases) just need an economic incentive and a set platform to get started. The pure notion that you’ve got everything set up, and ads rolling right away, well, that’s bound to attract a lot of people.
Me included, actually. I’m a bit curious to this, but since I haven’t been sacked from any of my writing gigs yet, I don’t think I can apply. Too bad.
Great work, Six Apart, and a great PR stunt as well!