November 21, 2008

WordPress Wednesday News: Beta 3 Released, WordCamp Australia, No WordPress 2.6.4, and More

WordPress 2.7 is at beta version 3 and the first Release Candidate is due any moment. I’ve collected tons of articles covering the next release of WordPress, expected to be one of the most exciting ever. WordCamp Australia is this weekend. Old versions of WordPress continue to be hacked, so please upgrade and not wait for WordPress 2.7. Be warned that if you are using WordPress 2.6.4, it could be fake. And more WordPress news.

WordPress News

WordPress 2.7 Development News: WordPress 2.7 Beta 3 fixed a lot of styles and design elements for the new interface, integrating 144 commits since beta 2. This version also includes an update for the first WordPress Plugin, “Hello Dolly.” The media upload buttons now have an “if available” option. They won’t show unless the ability to upload is available. QuickPress now features “Submit for Review” if the contributor can’t publish posts directly. They’ve added an API to the Administration Panels to make adding screen options easier. The Release Candidate One should be available any time now in final preparation for release by the end of the month if all continues on its right track. and will have WordPress 2.7 fully integrated a couple weeks later.

Jacob Santos has written “10 WordPress Features You’ll Never Care About”, a great list of some of the invisible features that helps make WordPress 2.7 even better, even if you can’t see or ever use them.

The WordPress 2.7: Project Icon for WordPress 2.7 is done and the winners are Ben Dunkle and Verena Segert. The two icon sets will be incorporated after some final adjustments into RC1.

Other articles and news about WordPress 2.7 include: read more

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Interview with Adii of WooThemes Fame

Interview with AdiiAdii, or Adriaan Pienaar as his real name is, calls himself a WordPress rockstar and sells premium WordPress themes on WooThemes. You’ve probably came across him one time or another if you’ve been looking for a theme designer, or if you’re interested in premium themes.

Since the small controversy with WooThemes giving away a premium theme for free, much like Brian Gardner did with Revolution, I’ve been meaning to do an interview with Adii to get to know a little more on what he thinks about premium themes. So read on for a freshly pressed interview! read more

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November 20, 2008

New Blogger Revenue Stream: InLinks (If You Dare!)

Filed as News with 1 comment

Bloggers who are looking for a way to generate revenue for their blogs might be interested in a new service that launched today. Coined InLinks, the ad network sells spots within your posts to paying advertisers. As a content owner, you have the right to accept or reject any campaign.

The nice part is that the ads are pop-up free and relatively easy on the eyes.

There are of course ethical issues that must be tackled when it comes to notifying your readers what these ‘InLinks’ are all about. Plus, you might awaken the mighty Google giant, and as someone who has been spanked by them before, I would do your homework before you sign up.

I will say that in this economic climate, this blogger, and many that I know, are looking for new revenue streams.

Here’s more info directly from the source.

(We) pay 10% of all revenue earned by publishers that you refer to us! This 10% of revenue earned from publishers you refer is good for a full two years after the publisher joins inLinks. We also offer you the ability to earn up to 15% of all revenue publishers you refer earn us, check out the tiered system below:

1. 10% for first two years of referred publisher life.

2. 11% if blogger refers over $1,000 per month of revenue.

3. 12% if blogger refers over $2,000 per month of revenue.

4. 13% if blogger refers over $3,000 per month of revenue.

5. 14% if blogger refers over $4,000 per month of revenue.

6. 15% if blogger refers over $5,000 per month of revenue.

If anyone gives this a whirl, let us know!

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Six Apart Gives Journalists TypePad Pro Accounts for Free

Six Apart has a clever “program” up to get recently laid off journalists to start blogging. They’re calling it the TypePad Journalist Bailout Program. Basically, it gives journalists these things for free:

They also offer support and whatnot, all for free. The only thing the journos need to do is send a link to their last piece for a newspaper or similar. And according to the post, there’s been an overwhelming interest in this, so they’re lagging a bit behind on setting the accounts up, but no word on closing the program. read more

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November 19, 2008

nextMEDIA: Immersive Branded Entertainment

Introduction for Day Two

As always, if you want to see everything I am writing about nextMEDIA, please check out BrandingDavid.com where I’ve placed an index for all of the posts I am doing around the Splashpress Media network.

Only about 25% of people from last years nextMEDIA came to this years. The conversation has changed from definitions, to getting the big money through community models.

People want a $40CPM, does it exist and is it sustainable? Probably not, but they can be achieved through multiple revenue sources. Advertising, branded entertainment, e-commerce, pay per use, and licensing as a mix can earn more than direct ad sales or sponsorships alone.

Today we will hear more about engagement and reputation. There will be less about online video today, and more about immersive entertainment.

Immersive Branded Entertainment

As the introduction for day two ended, we were then introduced to Susan Bonds, CEO of 42 Entertainment. Who started by saying that there is a way to measure engagement, though not standardized, everyone keeps trying to push that there is engagement metrics.

“Let’s create entertainment that is native for today’s audience.” – Susan Bonds

read more

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Tip’d Launch Progress

I just heard from Muhammad Saleem (he of the Digg-guru-ness) about his Digg for finance niche, Tip’d. It just turned version 1.0 which is a big milestone and shows they are confident in the platform they are building. I am always interested to hear about site launches and startups stories, not only because I find them fascinating but it helps to learn from others’ successes and goofs. read more

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New York Times Launches Gadget Blog

GadgetwiseThe New York Times is launching Gadgetwise, a gadget blog that goes head to head with the likes of Gizmodo and Engadget (first and foremost), but so far in a less quirky and introvert style. Like you’d expect from the publisher, of course. The welcome post describes it like this:

A new personal-tech blog, Gadgetwise is currently organized around four product categories (digital photography, home entertainment, mobile technology and personal computing), each with a dedicated contributor.

If you want to know who’s writing, there’s an introduction to the five man team as well. read more

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November 18, 2008

Exploring Social Media: Social Means Personal

Exploring Social Media article series badgeIn “Duke DesRochers: Future Social Media Renaissance Man,” I introduced my cousin, Duke DesRochers, highlighting his fun cooking show audition tape as a great example of how to market with social media in mind.

With the advent of blogs, YouTube, podcasts, and online social media tools that allow anyone to publish anything they want within the law, everyone could become their own entertainment production company, putting the masses in charge of not only being the entertainment, but providing it.

With inexpensive video equipment and software, and an innate sense of comedy, drama, and style, Duke DesRochers has an intuitive way of bringing the “common man” into his audition video that I hope will gain the attention of the judges. It’s time to go back to the real people, rather than the exaggerated people, to find the humility and fun in entertainment. We need to get people thinking, “Hey, that’s me! I can do that!”

Another part of Duke DesRochers I want to celebrate with you is how he took two fairly diverse passions, and molded them into one specialty to totally redefine himself for this video audition for the Food Network: handyman in the kitchen.

As part of this ongoing series on Exploring Social Media, I want to talk a little more about the important points that Duke’s Food Network audition efforts brought up: getting personal and brand identity. read more

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nextMEDIA – Online is the New Primetime

I am currently reporting from the nextMEDIA conference in Toronto, Ontario Canada, and if you want to find all of the posts related to the conference, please look for the index on BrandingDavid.com.

Bryan Segal from ComScore came out swinging with many stats, facts, graphs, and badly animated presentation slides. His information was absolutely startling, including the growth of the amount of weekly time spent alone was an interesting trend.

With almost twenty-four million Canadians aged two and up are online in any given month with each person spending upwards of 46 hours in that same period of time.

“We are seeing a shift in how people are using media” – Bryan Segal

The Internet is the third longest time spent regarding media today, though in those ages 18 to 24, it is number one. read more

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LiveJournal Grows Up: Moving Off Of Six Apart’s Servers

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livejournal

After being trained in “the ways of the blog” by Six Apart, LiveJournal is now finally migrating off of its former parents servers and is setting up shop in the middle of Montanna.

(LiveJournal News) The long-awaited server move takes place this Tuesday, November 18, at 8:00 a.m. PST. We’re moving the site from servers based in San Francisco to the servers in our new data center in Montana. A massive data move like this takes a lot of heavy lifting, and to haul all that data from San Francisco to Montana, we have to take the site down, starting at 8:00 a.m. PST on Tuesday morning. [...]

During the downtime, nothing on LJ will be available—no posting, no Friends page, no LJ mail, nada. When we bring the site back up, we’re going to ease into it rather than open up a floodgate of traffic. Posting might not be immediately available or the site could be slow to load for a while.

LiveJournal was previously sold to SUP (a media company from Russia) last year, although for some reason they remained on Six Apart’s servers. read more

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