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	<title>Comments on: Exploring Social Media: Shortening Those Links</title>
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	<link>http://www.blogherald.com/2008/12/08/exploring-social-media-shortening-those-links/</link>
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		<title>By: Vinoth</title>
		<link>http://www.blogherald.com/2008/12/08/exploring-social-media-shortening-those-links/comment-page-1/#comment-1105090</link>
		<dc:creator>Vinoth</dc:creator>
		<pubDate>Mon, 21 Sep 2009 11:00:04 +0000</pubDate>
		<guid isPermaLink="false">http://www.blogherald.com/?p=9626#comment-1105090</guid>
		<description>Now http://zxc9.com six digit redirection short code. Make use of it through API also</description>
		<content:encoded><![CDATA[<p>Now <a href="http://zxc9.com" rel="nofollow">http://zxc9.com</a> six digit redirection short code. Make use of it through API also</p>
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		<title>By: Lorelle VanFossen</title>
		<link>http://www.blogherald.com/2008/12/08/exploring-social-media-shortening-those-links/comment-page-1/#comment-708228</link>
		<dc:creator>Lorelle VanFossen</dc:creator>
		<pubDate>Thu, 11 Dec 2008 08:07:49 +0000</pubDate>
		<guid isPermaLink="false">http://www.blogherald.com/?p=9626#comment-708228</guid>
		<description>I was talking about using short URLs on your blog, not Twitter. I&#039;m finding more and more people using short URLs in their blog posts, and that is just too slippery a slope for me. There is a lot of value in URL text for SEO. Just do a search for WordPress and see how many people who do not blog about WordPress but for some twisted reason put /wordpress/ in their URL, making it confusing for those looking for topics specifically on WordPress. Wish there wasn&#039;t but that&#039;s another conversation. :D For me, readability (and functionality) means more to me than SEO stuff, so we are in agreement there.</description>
		<content:encoded><![CDATA[<p>I was talking about using short URLs on your blog, not Twitter. I&#8217;m finding more and more people using short URLs in their blog posts, and that is just too slippery a slope for me. There is a lot of value in URL text for SEO. Just do a search for WordPress and see how many people who do not blog about WordPress but for some twisted reason put /wordpress/ in their URL, making it confusing for those looking for topics specifically on WordPress. Wish there wasn&#8217;t but that&#8217;s another conversation. :D For me, readability (and functionality) means more to me than SEO stuff, so we are in agreement there.</p>
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		<title>By: Tamat Weinberg</title>
		<link>http://www.blogherald.com/2008/12/08/exploring-social-media-shortening-those-links/comment-page-1/#comment-707388</link>
		<dc:creator>Tamat Weinberg</dc:creator>
		<pubDate>Thu, 11 Dec 2008 01:59:22 +0000</pubDate>
		<guid isPermaLink="false">http://www.blogherald.com/?p=9626#comment-707388</guid>
		<description>&quot;For those chasing SEO coverage, page rank, and profit, changing a link from...takes away the SEO keyword benefits found within the link address text&quot;

Well, not exactly.  It doesn&#039;t take away the &quot;SEO&quot; keyword benefit for two reasons:
1. Those links are nofollowed on Twitter anyway.  Thus, no search engine benefit.
2.  Truthfully, the SEO community has disagreed that there&#039;s much SEO value to URLs at all. 

Also, most of the time, your long URL will be truncated to a short URL regardless of whether you create the short URL or not.

Fortunately, some URL shortners (cli.gs does this for sure) give you the entire SEO value to links.  That is, it implements a 301 redirect so that you can gain that &quot;search equity&quot; from using the service.  Not all shortening sites do this.

&quot;In other words, the long, contextual links tell more of the story than the obscure shortened link, both to the reader and the search engine.&quot;

To follow the earlier point in tandem with the statement above, SEO != readability from a human standpoint.  It&#039;s important not to confuse the two.  

It *does* take away the benefit for the user to determine what you&#039;re talking about.  But hopefully you&#039;ll explain it in the other remaining characters and not in the URL.</description>
		<content:encoded><![CDATA[<p>&#8220;For those chasing SEO coverage, page rank, and profit, changing a link from&#8230;takes away the SEO keyword benefits found within the link address text&#8221;</p>
<p>Well, not exactly.  It doesn&#8217;t take away the &#8220;SEO&#8221; keyword benefit for two reasons:<br />
1. Those links are nofollowed on Twitter anyway.  Thus, no search engine benefit.<br />
2.  Truthfully, the SEO community has disagreed that there&#8217;s much SEO value to URLs at all. </p>
<p>Also, most of the time, your long URL will be truncated to a short URL regardless of whether you create the short URL or not.</p>
<p>Fortunately, some URL shortners (cli.gs does this for sure) give you the entire SEO value to links.  That is, it implements a 301 redirect so that you can gain that &#8220;search equity&#8221; from using the service.  Not all shortening sites do this.</p>
<p>&#8220;In other words, the long, contextual links tell more of the story than the obscure shortened link, both to the reader and the search engine.&#8221;</p>
<p>To follow the earlier point in tandem with the statement above, SEO != readability from a human standpoint.  It&#8217;s important not to confuse the two.  </p>
<p>It *does* take away the benefit for the user to determine what you&#8217;re talking about.  But hopefully you&#8217;ll explain it in the other remaining characters and not in the URL.</p>
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		<title>By: Dave Saunders</title>
		<link>http://www.blogherald.com/2008/12/08/exploring-social-media-shortening-those-links/comment-page-1/#comment-704886</link>
		<dc:creator>Dave Saunders</dc:creator>
		<pubDate>Wed, 10 Dec 2008 01:51:59 +0000</pubDate>
		<guid isPermaLink="false">http://www.blogherald.com/?p=9626#comment-704886</guid>
		<description>Thanks for the list of URL shortening services. What a great resource.</description>
		<content:encoded><![CDATA[<p>Thanks for the list of URL shortening services. What a great resource.</p>
]]></content:encoded>
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		<title>By: Lorelle VanFossen</title>
		<link>http://www.blogherald.com/2008/12/08/exploring-social-media-shortening-those-links/comment-page-1/#comment-703619</link>
		<dc:creator>Lorelle VanFossen</dc:creator>
		<pubDate>Tue, 09 Dec 2008 06:56:12 +0000</pubDate>
		<guid isPermaLink="false">http://www.blogherald.com/?p=9626#comment-703619</guid>
		<description>LOL, I didn&#039;t forget. There are dozens, with new ones coming up all the time and then others falling by the wayside. Why do you like these link shortening programs? What makes them special?</description>
		<content:encoded><![CDATA[<p>LOL, I didn&#8217;t forget. There are dozens, with new ones coming up all the time and then others falling by the wayside. Why do you like these link shortening programs? What makes them special?</p>
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		<title>By: Bryce</title>
		<link>http://www.blogherald.com/2008/12/08/exploring-social-media-shortening-those-links/comment-page-1/#comment-703487</link>
		<dc:creator>Bryce</dc:creator>
		<pubDate>Tue, 09 Dec 2008 05:11:46 +0000</pubDate>
		<guid isPermaLink="false">http://www.blogherald.com/?p=9626#comment-703487</guid>
		<description>I quite like &lt;a href=&quot;http://poprl.com&quot; rel=&quot;nofollow&quot;&gt;POPrl&lt;/a&gt; because of its statistics feature.</description>
		<content:encoded><![CDATA[<p>I quite like <a href="http://poprl.com" rel="nofollow">POPrl</a> because of its statistics feature.</p>
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		<title>By: Aaron B. Hockley</title>
		<link>http://www.blogherald.com/2008/12/08/exploring-social-media-shortening-those-links/comment-page-1/#comment-703395</link>
		<dc:creator>Aaron B. Hockley</dc:creator>
		<pubDate>Tue, 09 Dec 2008 02:45:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.blogherald.com/?p=9626#comment-703395</guid>
		<description>Oh noes!  You forgot &lt;a href=&quot;http://bacn.me&quot; rel=&quot;nofollow&quot;&gt;bacn.me&lt;/a&gt;, the most delicious of the shorteners! :)</description>
		<content:encoded><![CDATA[<p>Oh noes!  You forgot <a href="http://bacn.me" rel="nofollow">bacn.me</a>, the most delicious of the shorteners! :)</p>
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		<title>By: WP Cult</title>
		<link>http://www.blogherald.com/2008/12/08/exploring-social-media-shortening-those-links/comment-page-1/#comment-703348</link>
		<dc:creator>WP Cult</dc:creator>
		<pubDate>Tue, 09 Dec 2008 01:21:10 +0000</pubDate>
		<guid isPermaLink="false">http://www.blogherald.com/?p=9626#comment-703348</guid>
		<description>Very Nice, I will check some Shirting URLS out.</description>
		<content:encoded><![CDATA[<p>Very Nice, I will check some Shirting URLS out.</p>
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