Comments on: Biz Stone Prefers Be-A-Magpie to Twittad http://www.blogherald.com/2008/12/10/biz-stone-prefers-be-a-magpie-to-twittad/ The leading source of news covering social media and the blogosphere. Mon, 13 Feb 2012 07:27:25 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: betweeted http://www.blogherald.com/2008/12/10/biz-stone-prefers-be-a-magpie-to-twittad/comment-page-1/#comment-990838 betweeted Wed, 29 Apr 2009 12:54:43 +0000 http://www.blogherald.com/?p=9653#comment-990838 Be-A-Magpie actually inspired me. I signed up 2 weeks ago, learned within 30-seconds that they auto-tweeted using my account and I wasn't cool with that. So, I went immediately into dev. Today, 4/29/09, we launched betweeted.com -- I call it "socially responsible" advertising on Twitter. Be-A-Magpie actually inspired me. I signed up 2 weeks ago, learned within 30-seconds that they auto-tweeted using my account and I wasn’t cool with that. So, I went immediately into dev. Today, 4/29/09, we launched betweeted.com — I call it “socially responsible” advertising on Twitter.

]]> By: James http://www.blogherald.com/2008/12/10/biz-stone-prefers-be-a-magpie-to-twittad/comment-page-1/#comment-844183 James Tue, 03 Mar 2009 20:26:18 +0000 http://www.blogherald.com/?p=9653#comment-844183 TD- Just getting around to commenting on many of the new articles that were written about us from December-today. My name is James Eliason and I am Founder/CEO of Twittad.com. We have seen amazing growth over the past few months, since you have written this article. We have over 3,000 Twitter users signed up that on average have close to 600 followers. Even if you take a agressive 35-45% overlap of followers our network can reach a estimated 990K-1.17 million consumers on Twitter. And as Twitter continues to grow and becomes more mainstream this network will only get larger. This Friday March 13th, we are rolling out some new features that I invite you to take a look at. We are introducing a Opt-In Advertiser Campaign program, where advertisers can tell our system, who they want to target, how much they are willing to pay them and for how long a Twitter user has to serve the ad on their profile (3 days, 7 days, 15 days) included in this model is our 2 "promo" tweets that are sent out to all the users followers when the ad is placed and when it is removed. This non-intrusive form of in tweet advertising is something we have done now for the last 4 months with no negative feedback from the Twitter community. This space is always changing, and we hope that we can keep up with the movements to provide a real opportunity for Twitter users to monetize and for advertisers to draw real consumer engagement on Twitter. Cheers- James Eliason Founder/CEO Twittad.com james@twittad.com TD- Just getting around to commenting on many of the new articles that were written about us from December-today. My name is James Eliason and I am Founder/CEO of Twittad.com.

We have seen amazing growth over the past few months, since you have written this article. We have over 3,000 Twitter users signed up that on average have close to 600 followers. Even if you take a agressive 35-45% overlap of followers our network can reach a estimated 990K-1.17 million consumers on Twitter. And as Twitter continues to grow and becomes more mainstream this network will only get larger.

This Friday March 13th, we are rolling out some new features that I invite you to take a look at. We are introducing a Opt-In Advertiser Campaign program, where advertisers can tell our system, who they want to target, how much they are willing to pay them and for how long a Twitter user has to serve the ad on their profile (3 days, 7 days, 15 days) included in this model is our 2 “promo” tweets that are sent out to all the users followers when the ad is placed and when it is removed. This non-intrusive form of in tweet advertising is something we have done now for the last 4 months with no negative feedback from the Twitter community.

This space is always changing, and we hope that we can keep up with the movements to provide a real opportunity for Twitter users to monetize and for advertisers to draw real consumer engagement on Twitter.

Cheers-
James Eliason
Founder/CEO Twittad.com
james@twittad.com

]]> By: Thord Daniel Hedengren http://www.blogherald.com/2008/12/10/biz-stone-prefers-be-a-magpie-to-twittad/comment-page-1/#comment-708997 Thord Daniel Hedengren Thu, 11 Dec 2008 15:02:30 +0000 http://www.blogherald.com/?p=9653#comment-708997 Thanks Marcus, post slightly updated! Thanks Marcus, post slightly updated!

]]> By: Marcus http://www.blogherald.com/2008/12/10/biz-stone-prefers-be-a-magpie-to-twittad/comment-page-1/#comment-706506 Marcus Wed, 10 Dec 2008 16:56:33 +0000 http://www.blogherald.com/?p=9653#comment-706506 TD- check out this link to the TechCrunch article on MagPie. In the comments section their founder talks about how they changed the #magpie to allow users to make their own like #ad, or completely remove the notification. http://www.techcrunch.com/2008/11/23/be-a-magpie-is-payperpost-for-twitter/ to recap what he said: "- Customizing the disclaimer. Mike, you also mention that ads weren’t clearly marked as such. We started by using #magpie as a disclaimer to both tell followers that this is not the Twitterer’s own tweet and to build our own brand a little. We’re allowing users now to use their own disclaimer like “ad” or “sponsored”. However, a lot of people (not referring to advertisers here) were asking to omit the disclaimer." TD-

check out this link to the TechCrunch article on MagPie. In the comments section their founder talks about how they changed the #magpie to allow users to make their own like #ad, or completely remove the notification.

http://www.techcrunch.com/2008/11/23/be-a-magpie-is-payperpost-for-twitter/

to recap what he said:

“- Customizing the disclaimer. Mike, you also mention that ads weren’t clearly marked as such. We started by using #magpie as a disclaimer to both tell followers that this is not the Twitterer’s own tweet and to build our own brand a little. We’re allowing users now to use their own disclaimer like “ad” or “sponsored”. However, a lot of people (not referring to advertisers here) were asking to omit the disclaimer.”

]]> By: Thord Daniel Hedengren http://www.blogherald.com/2008/12/10/biz-stone-prefers-be-a-magpie-to-twittad/comment-page-1/#comment-706475 Thord Daniel Hedengren Wed, 10 Dec 2008 16:25:48 +0000 http://www.blogherald.com/?p=9653#comment-706475 Can someone confirm that the hastag is optional now? Can someone confirm that the hastag is optional now?

]]> By: Julie http://www.blogherald.com/2008/12/10/biz-stone-prefers-be-a-magpie-to-twittad/comment-page-1/#comment-706388 Julie Wed, 10 Dec 2008 15:25:41 +0000 http://www.blogherald.com/?p=9653#comment-706388 I agree with John about the concern that 60 - 80% of the people you follow could be sending out ads and that would be frustrating. I'm also drawing the conclustion that these "corporate accounts" that Biz talks about are probably very large, national companies. So where does that leave the local coffee shops and music venues, etc.? What I like about Twittad is that it is non intrusive and it also allows Twitter to do what Twitter does best... allow people to talk about what's going on. I've seen several instances where someone's profile sold on Twittad and the profile owner started tweeting about it... on their own...in their own words. They started converstions about the company who bought the ad, others chimed in... It was organic and real and the way conversations on Twitter are supposed to be. So far I think Twittad is still the most promising Twitter advertising model. I agree with John about the concern that 60 – 80% of the people you follow could be sending out ads and that would be frustrating. I’m also drawing the conclustion that these “corporate accounts” that Biz talks about are probably very large, national companies. So where does that leave the local coffee shops and music venues, etc.? What I like about Twittad is that it is non intrusive and it also allows Twitter to do what Twitter does best… allow people to talk about what’s going on. I’ve seen several instances where someone’s profile sold on Twittad and the profile owner started tweeting about it… on their own…in their own words. They started converstions about the company who bought the ad, others chimed in… It was organic and real and the way conversations on Twitter are supposed to be. So far I think Twittad is still the most promising Twitter advertising model.

]]> By: Marcus http://www.blogherald.com/2008/12/10/biz-stone-prefers-be-a-magpie-to-twittad/comment-page-1/#comment-706239 Marcus Wed, 10 Dec 2008 14:25:02 +0000 http://www.blogherald.com/?p=9653#comment-706239 When you mention that the #Magpie tweets are hashtagged..that is incorrect. Users can now make their own # or they can remove the # completely from the ad tweet. Very bad for Twitter! I think they should decide on a ad model and limit the access to the API to stop more Magpie in tweet ad models from popping up. If they dont, they will see the casual Twitter user leave b/c of the Ad SPAM. When you mention that the #Magpie tweets are hashtagged..that is incorrect. Users can now make their own # or they can remove the # completely from the ad tweet. Very bad for Twitter! I think they should decide on a ad model and limit the access to the API to stop more Magpie in tweet ad models from popping up. If they dont, they will see the casual Twitter user leave b/c of the Ad SPAM.

]]> By: John http://www.blogherald.com/2008/12/10/biz-stone-prefers-be-a-magpie-to-twittad/comment-page-1/#comment-706230 John Wed, 10 Dec 2008 14:19:28 +0000 http://www.blogherald.com/?p=9653#comment-706230 If Twitter wants to pump ads into the streams of users, or if users want to pump ads into their conversations..that will be the end of Twitter and people will move on to another site. As a Individual, it makes sense to want to monetize your Twitter stream b/c its kind of like your blog. Imagine if the only way to monetize was to pump ads through to your followers. Then imagine if 60-80% of your followers or followings were doing the same thing? You would have to filter what is a ad and what is actual conversation, which is what Twitter was built on. The only way to distribute ads is in the fashion that Twittad.com has built it. Ad backgrounds..(that are clickable) and revenue share with the users. I am VERY dissapointed to hear that Biz prefers the ads in Tweets. We will see what @ev thinks, after all..he is running the show now. If Twitter wants to pump ads into the streams of users, or if users want to pump ads into their conversations..that will be the end of Twitter and people will move on to another site.

As a Individual, it makes sense to want to monetize your Twitter stream b/c its kind of like your blog. Imagine if the only way to monetize was to pump ads through to your followers. Then imagine if 60-80% of your followers or followings were doing the same thing? You would have to filter what is a ad and what is actual conversation, which is what Twitter was built on. The only way to distribute ads is in the fashion that Twittad.com has built it. Ad backgrounds..(that are clickable) and revenue share with the users.

I am VERY dissapointed to hear that Biz prefers the ads in Tweets. We will see what @ev thinks, after all..he is running the show now.

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