Kontera, that company that delivers all those ad links within posts, have a drive to get you to sign up. Basically, they’re saying “Reach $75 in earnings, and we’ll send you a check for $100!” which is good news. If you’re thinking of using Kontera for your inlinks, this is a great time to join.
So why are they giving you $25? Naturally, this is a PR stunt, and they’ve most likely made a lot of calculations as to what this will cost them, including the fact that a great many subscribers won’t reach $75 at all. That’s the obvious part.
The not so obvious part is the fact that the ad industry is, if not in turmoil, so at least worried about the current state of all things financial. So the Kontera drive is a way to tackle this, and I think others will follow on it, along with promising invitation programs and other benefits from publishers. We’ll also see more aggressive positioning towards advertisers, and if the ad networks do indeed manage to get more pageviews due to the signup drives, that can possibly match the ad slump that is bound to happen.
I’m just happy that the ad networks are working hard to attract publishers. If they do their job, the online ad slump might not be that big deal after all. Wishful thinking, perhaps. What do you think?
Author: Thord Daniel Hedengren
Thord Daniel Hedengren is a designer, writer, and blogger, and also the former editor of The Blog Herald. He used to be a hotshot in the gaming industry in Sweden, but sold everything and went International. Most recently he wrote a book called Smashing WordPress: Beyond the Blog, and does loads of kickass design.