Sunday Morning SEO: Here are 2 Quick Ways to Find Great Keywords

Filed as Guides on February 8, 2009 7:00 am

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Hi, welcome to Sunday Morning SEO. This is a new guide about search engine optimisation, or SEO for short. If you want to improve your rankings and increase your search engine traffic, tune in on Sunday mornings. My name is Dee Barizo and I’ve had experience as a full-time search marketer. This morning we’ll look at keyword research.

Keyword research is one of the fundamental activities in SEO. Many bloggers consider this activity to be tedious, but here are two quick and easy ways to find traffic generating keywords for your posts.

To illustrate these methods, let’s pretend you’re a sports blogger. With the NBA All-Star Game coming up in one week, you plan on publishing a couple posts about it this week. You expect a lot of basketball fans to be searching Google for information about the game. Therefore, you want to figure out the keywords that they might use and insert those keywords in your content.

You can go to Google and type in nba all star game. Here’s a screenshot.

Google Search Box

You can actually click the keywords below nba all star game and go directly to the search engine results pages for those keywords. For example, clicking on nba all star game 2009 takes you straight to this results page.

As you can imagine, currently nba all star game is a very popular keyword. While searching for that keyword, many people will notice the other keywords and click them. This makes those other keywords great search terms to include in your content.

The second method involves searching for a popular keyword. Then, you can go to the bottom of the search results page and find related search terms.

So, sticking with our example, here is a screenshot of the bottom of the search results page for nba all star game 2009. You can click the screenshot for a bigger image.

Related Keywords on Google's Search Results

Again, each of related keywords are links that point to the relevant search engine results page. Many people will see these keywords so it’s a good idea to target them with your posts.

Your Turn

Try these methods and let us know the keywords you discover.

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  1. By Chung Bey Luen posted on February 8, 2009 at 7:48 am
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    Good tips Dee. For sure, it will save some of our time looking for keywords.

    Reply

  2. By Daniel Anderson posted on February 8, 2009 at 4:25 pm
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    G’day Dee, Nice article.

    Just a question, dow did you get google to give a drop down list when typing in the search box?

    It doesn’t seem to do that for me?

    Cheers
    Daniel

    Reply

  3. By Anastasia posted on February 8, 2009 at 6:27 pm
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    sorry but I dont’ get any related search results! Is there anything in particular that I need in Google settings first????

    Reply

  4. By Ian posted on February 9, 2009 at 8:40 am
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    Hey Dee great tips.

    How do you judge the balance between lots of people will be looking for that against there are lots of results for that?

    Using your example, for “nba all star game 2009″ you’d be one of 500,000 results so how do you decide if that’s a worthwhile keyword to use?

    Cheers, Ian.

    Reply

  5. By Dee Barizo posted on February 14, 2009 at 10:40 pm
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    @Daniel: Do you have Javascript enabled on your browser? You need Javascript for the drop down list to work.

    @Anastasia: The related searches only works with popular keywords. Try searching for a short, highly-searched keyword.

    @Ian: My next post will answer your question.

    Reply

  6. By derekengavin posted on April 28, 2009 at 2:28 pm
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    a very good tip..thanks alot

    Reply

  7. By candry johnson posted on August 22, 2009 at 2:44 pm
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    Ya you are right keyword chosen is also one of the major factor in seo which keyword i chose have traffic or not that is the question.

    in your knowledge have nay site on which i see keyword traffic and hit also.

    Reply

  8. By Richman posted on August 31, 2009 at 10:56 am
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    Yeah, some peoples really don’t know that search engine now-days have the loophole to allow people enlarge their keywords.

    Reply

  9. By zen posted on September 1, 2009 at 12:22 pm
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    Excellent tips. I have book marked it in delicious. Thanks.

    Reply

  10. By Pat Williams posted on September 29, 2010 at 2:33 am
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    Hey Dee, great way to break it down for those of us who do not have the advanced knowledge of an seo firm. I made the mistake in the beginning of choosing the wrong (and too many) keywords and couldn’t figure out why I wasn’t ranking. Hopefully someone who has made the same mistake reads this. Good job.

    Reply

  11. By akehanasjames posted on July 5, 2013 at 3:08 am
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    joins had basic influence in standing assessment and it appears Google will do the same move yet first we should take a gander at the different flow that will oversee Seo. seoconsultancytips

    Reply

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