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	<title>Comments on: Chitika risks Twitter marketing noise for sake of a competition</title>
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	<link>http://www.blogherald.com/2009/03/10/chitika-risks-twitter-marketing-noise-for-sake-of-a-competition/</link>
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		<title>By: Internet</title>
		<link>http://www.blogherald.com/2009/03/10/chitika-risks-twitter-marketing-noise-for-sake-of-a-competition/comment-page-1/#comment-873265</link>
		<dc:creator>Internet</dc:creator>
		<pubDate>Fri, 13 Mar 2009 23:57:14 +0000</pubDate>
		<guid isPermaLink="false">http://www.blogherald.com/?p=11058#comment-873265</guid>
		<description>@Bryant Given that each Tweet is usually only displayed for an estimated five minutes and most of us read only a tiny fraction of Tweets that scroll by is it really that serious if you see a message a couple times?</description>
		<content:encoded><![CDATA[<p>@Bryant Given that each Tweet is usually only displayed for an estimated five minutes and most of us read only a tiny fraction of Tweets that scroll by is it really that serious if you see a message a couple times?</p>
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		<title>By: Kathy Mills</title>
		<link>http://www.blogherald.com/2009/03/10/chitika-risks-twitter-marketing-noise-for-sake-of-a-competition/comment-page-1/#comment-866701</link>
		<dc:creator>Kathy Mills</dc:creator>
		<pubDate>Wed, 11 Mar 2009 21:55:51 +0000</pubDate>
		<guid isPermaLink="false">http://www.blogherald.com/?p=11058#comment-866701</guid>
		<description>I think it&#039;ll backfire on them, and it&#039;s not even an interesting tweet.  I probably wouldn&#039;t have glanced twice at it.   I agree that a more effective tactic would be a contest for most interesting tweet or something to create excitement.  This isn&#039;t going to do it, though.  It&#039;s just noise.</description>
		<content:encoded><![CDATA[<p>I think it&#8217;ll backfire on them, and it&#8217;s not even an interesting tweet.  I probably wouldn&#8217;t have glanced twice at it.   I agree that a more effective tactic would be a contest for most interesting tweet or something to create excitement.  This isn&#8217;t going to do it, though.  It&#8217;s just noise.</p>
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		<title>By: Bryant Johnson (DBJohnson)</title>
		<link>http://www.blogherald.com/2009/03/10/chitika-risks-twitter-marketing-noise-for-sake-of-a-competition/comment-page-1/#comment-866690</link>
		<dc:creator>Bryant Johnson (DBJohnson)</dc:creator>
		<pubDate>Wed, 11 Mar 2009 21:47:24 +0000</pubDate>
		<guid isPermaLink="false">http://www.blogherald.com/?p=11058#comment-866690</guid>
		<description>I will not put up with it and will tweet to my followers that I will unfollow if I get a repeat of such a message.  Once is enough.  Beyond that, I&#039;m not only not interested...I&#039;m ticked.</description>
		<content:encoded><![CDATA[<p>I will not put up with it and will tweet to my followers that I will unfollow if I get a repeat of such a message.  Once is enough.  Beyond that, I&#8217;m not only not interested&#8230;I&#8217;m ticked.</p>
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		<title>By: Andy Merrett</title>
		<link>http://www.blogherald.com/2009/03/10/chitika-risks-twitter-marketing-noise-for-sake-of-a-competition/comment-page-1/#comment-863431</link>
		<dc:creator>Andy Merrett</dc:creator>
		<pubDate>Tue, 10 Mar 2009 23:24:22 +0000</pubDate>
		<guid isPermaLink="false">http://www.blogherald.com/?p=11058#comment-863431</guid>
		<description>Thanks for your feedback, Alden. As I said in the original article, I think the aim could&#039;ve been better served by allowing people to inject their own creativity into their tweets.

While some may still have complained, it would at least have spared us from the having to read the exact same message over and over. I wonder how long it will be before @Jensense replies will be back to normal?

In actual fact, I never questioned the competition itself — great idea. It&#039;s the method of promotion that is alienating a lot of people and, unfortunately, by association the event itself has the potential to be tainted.</description>
		<content:encoded><![CDATA[<p>Thanks for your feedback, Alden. As I said in the original article, I think the aim could&#8217;ve been better served by allowing people to inject their own creativity into their tweets.</p>
<p>While some may still have complained, it would at least have spared us from the having to read the exact same message over and over. I wonder how long it will be before @Jensense replies will be back to normal?</p>
<p>In actual fact, I never questioned the competition itself — great idea. It&#8217;s the method of promotion that is alienating a lot of people and, unfortunately, by association the event itself has the potential to be tainted.</p>
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		<title>By: Internet Strategist</title>
		<link>http://www.blogherald.com/2009/03/10/chitika-risks-twitter-marketing-noise-for-sake-of-a-competition/comment-page-1/#comment-862882</link>
		<dc:creator>Internet Strategist</dc:creator>
		<pubDate>Tue, 10 Mar 2009 18:41:48 +0000</pubDate>
		<guid isPermaLink="false">http://www.blogherald.com/?p=11058#comment-862882</guid>
		<description>@Alden Did Chitika consider the negative effect retweeting this one specific message over and over could have on your brand? I am currently researching your offerings which is what prompted me to read this post. 

I would love to help you promote your workshop - I just don&#039;t think repeating the same Tweet over and over is going to be a good way to do it. Twitter users seem to have a low threshold for duplicate content. 

I have often considered posting that if you aren&#039;t willing to read Tweet&#039;s about someone else&#039;s business or event why should you think anyone would read yours. 

More tolerance would be a very good thing. For now it might be best to be more creative in how we get the word out.</description>
		<content:encoded><![CDATA[<p>@Alden Did Chitika consider the negative effect retweeting this one specific message over and over could have on your brand? I am currently researching your offerings which is what prompted me to read this post. </p>
<p>I would love to help you promote your workshop &#8211; I just don&#8217;t think repeating the same Tweet over and over is going to be a good way to do it. Twitter users seem to have a low threshold for duplicate content. </p>
<p>I have often considered posting that if you aren&#8217;t willing to read Tweet&#8217;s about someone else&#8217;s business or event why should you think anyone would read yours. </p>
<p>More tolerance would be a very good thing. For now it might be best to be more creative in how we get the word out.</p>
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		<title>By: Alden DoRosario (Chitika)</title>
		<link>http://www.blogherald.com/2009/03/10/chitika-risks-twitter-marketing-noise-for-sake-of-a-competition/comment-page-1/#comment-862701</link>
		<dc:creator>Alden DoRosario (Chitika)</dc:creator>
		<pubDate>Tue, 10 Mar 2009 17:03:27 +0000</pubDate>
		<guid isPermaLink="false">http://www.blogherald.com/?p=11058#comment-862701</guid>
		<description>The lines between &quot;marketing noise&quot; and &quot;viral campaigns&quot; on Twitter is pretty gray right now. The same sort of animosity was evident when the first Internet banner ad  went up around 1995. Only time will tell ..

What I do know is: This is a super opportunity for search app developers and startups to showcase their apps in front of a who&#039;s who of search. 

Think about it guys: Chitika could have spent these tens of thousands of dollars that we are spending on this workshop on some  self-serving demo or workshop. Instead we thought it would be better to let app developers showcase their apps -- and hopefully get some recognition/business in front of a key audience.</description>
		<content:encoded><![CDATA[<p>The lines between &#8220;marketing noise&#8221; and &#8220;viral campaigns&#8221; on Twitter is pretty gray right now. The same sort of animosity was evident when the first Internet banner ad  went up around 1995. Only time will tell ..</p>
<p>What I do know is: This is a super opportunity for search app developers and startups to showcase their apps in front of a who&#8217;s who of search. </p>
<p>Think about it guys: Chitika could have spent these tens of thousands of dollars that we are spending on this workshop on some  self-serving demo or workshop. Instead we thought it would be better to let app developers showcase their apps &#8212; and hopefully get some recognition/business in front of a key audience.</p>
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		<title>By: Casper Moller</title>
		<link>http://www.blogherald.com/2009/03/10/chitika-risks-twitter-marketing-noise-for-sake-of-a-competition/comment-page-1/#comment-861921</link>
		<dc:creator>Casper Moller</dc:creator>
		<pubDate>Tue, 10 Mar 2009 11:43:14 +0000</pubDate>
		<guid isPermaLink="false">http://www.blogherald.com/?p=11058#comment-861921</guid>
		<description>Exactly!</description>
		<content:encoded><![CDATA[<p>Exactly!</p>
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		<title>By: Andy Merrett</title>
		<link>http://www.blogherald.com/2009/03/10/chitika-risks-twitter-marketing-noise-for-sake-of-a-competition/comment-page-1/#comment-861788</link>
		<dc:creator>Andy Merrett</dc:creator>
		<pubDate>Tue, 10 Mar 2009 11:00:08 +0000</pubDate>
		<guid isPermaLink="false">http://www.blogherald.com/?p=11058#comment-861788</guid>
		<description>Yeah, it&#039;s true that the noise about this competition could equal or surpass the number of actual tweets. Perhaps Chitika is working on the &quot;no such thing as bad publicity&quot; principle.</description>
		<content:encoded><![CDATA[<p>Yeah, it&#8217;s true that the noise about this competition could equal or surpass the number of actual tweets. Perhaps Chitika is working on the &#8220;no such thing as bad publicity&#8221; principle.</p>
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		<title>By: Casper Moller</title>
		<link>http://www.blogherald.com/2009/03/10/chitika-risks-twitter-marketing-noise-for-sake-of-a-competition/comment-page-1/#comment-861755</link>
		<dc:creator>Casper Moller</dc:creator>
		<pubDate>Tue, 10 Mar 2009 10:49:19 +0000</pubDate>
		<guid isPermaLink="false">http://www.blogherald.com/?p=11058#comment-861755</guid>
		<description>That is truly dumb - and sorry for being so blunt... Maybe they just don&#039;t understand the dynamics of Twitter - and they will risk the wrath of the users in the (vain and deluded?) hope they will get enough press coverage - and we&#039;re helping them right now - to actually pick up a prospective client meeting or two from somebody who hasn&#039;t bothered to understand why what they&#039;re doing is actually a bad thing.</description>
		<content:encoded><![CDATA[<p>That is truly dumb &#8211; and sorry for being so blunt&#8230; Maybe they just don&#8217;t understand the dynamics of Twitter &#8211; and they will risk the wrath of the users in the (vain and deluded?) hope they will get enough press coverage &#8211; and we&#8217;re helping them right now &#8211; to actually pick up a prospective client meeting or two from somebody who hasn&#8217;t bothered to understand why what they&#8217;re doing is actually a bad thing.</p>
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		<title>By: Ben Werdmuller</title>
		<link>http://www.blogherald.com/2009/03/10/chitika-risks-twitter-marketing-noise-for-sake-of-a-competition/comment-page-1/#comment-861699</link>
		<dc:creator>Ben Werdmuller</dc:creator>
		<pubDate>Tue, 10 Mar 2009 10:26:57 +0000</pubDate>
		<guid isPermaLink="false">http://www.blogherald.com/?p=11058#comment-861699</guid>
		<description>Cliqset is another company doing the same thing. It seems short-sighted to me: it&#039;s crowdsourcing spam, really, and how long are people going to put up with that for?</description>
		<content:encoded><![CDATA[<p>Cliqset is another company doing the same thing. It seems short-sighted to me: it&#8217;s crowdsourcing spam, really, and how long are people going to put up with that for?</p>
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		<title>By: Dan</title>
		<link>http://www.blogherald.com/2009/03/10/chitika-risks-twitter-marketing-noise-for-sake-of-a-competition/comment-page-1/#comment-861602</link>
		<dc:creator>Dan</dc:creator>
		<pubDate>Tue, 10 Mar 2009 09:49:09 +0000</pubDate>
		<guid isPermaLink="false">http://www.blogherald.com/?p=11058#comment-861602</guid>
		<description>How awful. I think anyone who tweets it more than once is getting blocked. In fact, anyone who tweets it at least once. I&#039;m taking no prisoners...</description>
		<content:encoded><![CDATA[<p>How awful. I think anyone who tweets it more than once is getting blocked. In fact, anyone who tweets it at least once. I&#8217;m taking no prisoners&#8230;</p>
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		<title>By: Barbara Ling, Virtual Coach</title>
		<link>http://www.blogherald.com/2009/03/10/chitika-risks-twitter-marketing-noise-for-sake-of-a-competition/comment-page-1/#comment-861467</link>
		<dc:creator>Barbara Ling, Virtual Coach</dc:creator>
		<pubDate>Tue, 10 Mar 2009 08:59:53 +0000</pubDate>
		<guid isPermaLink="false">http://www.blogherald.com/?p=11058#comment-861467</guid>
		<description>Ouch, not wise.   Magpie users are already annoying...now Chikita?  Ick.</description>
		<content:encoded><![CDATA[<p>Ouch, not wise.   Magpie users are already annoying&#8230;now Chikita?  Ick.</p>
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