So, in my opinion, the best link building strategy is to initiate relations within your niche. And these relationships should translate in reciprocal links for mutual benefit.

I know, reciprocal links don’t carry as much weight as ‘one way’ do but still they can be a dependable fuel for viraly marketing your content and offers.

Even though reciprocation doesn’t happen, as in Bob’s case above, outbound linking should have a solid presence in your SEO strategy.

The primary reason to combat this statement is the loss in PageRank. Well, one thing is for certain, there won’t be any PR bankruptcy if you reach out and assign editorial trust to some topic related content resources.

On the other hand, benefits you’ll enjoy from linking out range from building authority (that will entice further back links to your site) to building a portal status within your niche.

These are just snippets from a post I made recently where I plead pro to sistematically linking out.

Cheers!
Cristian

We’ve had the most luck with posting on niche blogs & forums. The folks who frequent those sites are very, very supportive of each others’ efforts. For example, we’ve gotten quite a few links back to our Russian Adoption Journal due to all of our activity within the international adoption online community. Likewise, my wife’s Caliente page gets a lot of links as a result of her activity on VW New Beetle forums.

Directory & blog aggregator submissions are really tough when your overall content is niche-less. Ours is a personal blog, so the focus spans a very wide gamut. This makes it tough to submit your blog for a specific topic.

I use the “deep linking” strategy as often as possible. This references individual posts on your own blog (rather than the default home page URL) and is a nice way to direct visitors to an article or blog entry that’s specifically related to the topic on which you’re commenting. “Deep Linking” is also an excellent way to shine a little new light on an older post that never quite seemed to get its due share of exposure. Y’know sometimes the blog entries that you’re most proud of are the ones that can seem to go by unnoticed…