Comments on: Just 2% of British businesses using Twitter, 6% blogging, web stats show http://www.blogherald.com/2009/04/06/just-2-of-british-businesses-using-twitter-6-blogging-web-stats-show/ The leading source of news covering social media and the blogosphere. Mon, 13 Feb 2012 09:18:59 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Joe Hauckes http://www.blogherald.com/2009/04/06/just-2-of-british-businesses-using-twitter-6-blogging-web-stats-show/comment-page-1/#comment-947184 Joe Hauckes Mon, 06 Apr 2009 17:20:32 +0000 http://www.blogherald.com/?p=11605#comment-947184 I think part of the problem with businesses adapting to the use of Twitter is the fact that people continually call it a Micro-Blogging service when it is more akin to the old AOL Chat. Just bigger. Some businesses may think that if they already have a Blog, they don't need a "Micro-Blog". Just a thought, a misnomer by any other name is still a misnomer. I think part of the problem with businesses adapting to the use of Twitter is the fact that people continually call it a Micro-Blogging service when it is more akin to the old AOL Chat. Just bigger.
Some businesses may think that if they already have a Blog, they don’t need a “Micro-Blog”.
Just a thought, a misnomer by any other name is still a misnomer.

]]> By: Andy Merrett http://www.blogherald.com/2009/04/06/just-2-of-british-businesses-using-twitter-6-blogging-web-stats-show/comment-page-1/#comment-946772 Andy Merrett Mon, 06 Apr 2009 14:32:08 +0000 http://www.blogherald.com/?p=11605#comment-946772 For clarification: "Findings from the WebTrends Analysis & Action Research are based on 300 interviews with online marketing managers in businesses with more than 250 employees. 50 interviews were conducted by telephone in each of UK, France, Germany, Italy, Sweden and Australia." In other words, it would seem that this is based on the responses of 50 UK companies each having over 250 employees. Smaller companies may well blog and use Twitter more - equally, the sample may not be wholly representative of the proportion of >250employee UK companies using these technologies. "All respondents in the survey rely upon internet marketing to either sell directly to customer via e-commerce (40%) or engage them with sales and marketing activity." For clarification:

“Findings from the WebTrends Analysis & Action Research are based on 300 interviews with online marketing managers in businesses with more than 250 employees. 50 interviews were conducted by telephone in each of UK, France, Germany, Italy, Sweden and Australia.”

In other words, it would seem that this is based on the responses of 50 UK companies each having over 250 employees. Smaller companies may well blog and use Twitter more – equally, the sample may not be wholly representative of the proportion of >250employee UK companies using these technologies.

“All respondents in the survey rely upon internet marketing to either sell directly to customer via e-commerce (40%) or engage them with sales and marketing activity.”

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