Do you personalize your blog? Personalization is a common theme in marketing, in a “Hi Firstname” way, but seldom outside of personal blogs, do people think about how they can personalize their content.
What do I mean by personalizing your content? I mean adding more of your self, some of your personality, into your writing and presentation.
This is because you are your main source of uniqueness. If everything on your blog can be found everywhere else in your niche, why should someone choose to read you?
- Use anecdotes and stories from your own experience.
- Draw cartoons, even if you are not a particularly good artist. Doodles are a fun way to draw your readers eye.
- Create video and audio so people can see and hear you.
- Have a great about page that shows the person behind the words.