Monetizing Manny Pacquiao

Filed as Features on May 4, 2009 10:08 am

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Over the weekend, the streets of Manila were pretty much empty. Which is a rare case to consider. The malls had no people. Sunday lunch out was pretty much dead — a whole nation was glued to the television watching the Pacquiao vs. Hatton fight at the MGM Grand in Las Vegas. With 8 seconds to spare in the second round, Pacquiao landed a stunning left blow into Hatton’s lower jaw sending him to sleep, and a TKO.

But Pacquiao wasn’t the only winner that evening — dozens of Filipino bloggers cashed in from page views netting thousands of dollars from the search engines:

  • “Pacquiao Hatton fight” “Pacquiao Nike” “Pacquiao Shirts” were some of the most valued keywords in the past week.
  • A 17 year old blogger cashed in $200 (that’s almost the starting salary of a fresh graduate in the Philippines) blogging about the fight.
  • Instead of posting links to ustream, bloggers were embedding the video onto their sites, and using URL shorteners to hide the source.
  • Even I broke my daily traffic record on my personal blog when Nike’s PR sent me exclusive photos of Manny Pacquiao apparel.

The truth is, the Manny Pacquiao craze is but one of the seasonal strategies bloggers in the Philippines look forward to. Months before, posts are made to announce the fight, and then are optimized later on for back links. One thing that bloggers can take home from this is the strategy involved in knowing seasonal events that can yield high traffic. Back home, posting annual bazaar schedules are always a good idea for catching the traffic wave. Do you have access to seasonal events that can yield a high amount of search engine results?

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  1. By Tracy posted on May 4, 2009 at 11:03 am
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    Too bad he only fights a few times a year or else people would make a fortune! :)

    Reply

  2. By Janmck Hilado posted on May 4, 2009 at 11:57 am
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    Wow thanks for featuring my blog post there! That’s so nice of you! Cheers!

    Janmck Hilado

    Reply

  3. By IanEdson posted on May 4, 2009 at 1:44 pm
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    I was supposed to blog about Manny Pacquiao vs Ricky Hatton fight also but when I checked the web yesterday, it is already flooded with a lot of pacquiao-hatton sites. So instead I settled to blog about the Celtics-Bulls Game 7.

    Reply

  4. By Andrew G.R. posted on May 4, 2009 at 6:56 pm
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    The fight went exactly as expected…and I think Manny will beat Mayweather Jr. But that aside, as somebody who was searching for a site to stream the fight for free, I noticed how many people were cashing in on the event. Nice post.

    Reply

  5. By kilawinguwak posted on May 4, 2009 at 11:00 pm
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    well, you can’t say that manny’s exactly the type to go pro bono. so i guess that yeah, opportunities to cash in with him will be pretty prevalent during matches. but i’m betting that the searches spiked after his win.

    Reply

  6. By Kevin Paquet of Pinoy Teens posted on May 9, 2009 at 9:45 am
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    Ang daya. The link to someone who featured me is up there but not my post that bagged the money, it’s not two hundred, it has reached three hundred. People are so addicted to Manny Pacquiao. :p

    Reply

  7. By arthritistreatment78 posted on July 2, 2009 at 9:58 am
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    manny pacquaio is definitely the best pound for pound boxer. I have been a fan of manny ever since he beat Barrera

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  8. By Tyrone | Millionaire Acts posted on August 2, 2009 at 7:00 pm
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    Too bad my blog is concentrated on my niche. But I think I would join the bandwagon the next time with my other blog for SEO purposes.

    Reply

  9. By candry johnson posted on August 22, 2009 at 2:38 pm
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    Hi buddy,

    Nice Article,

    I have a blog and want to popular can you give me some tips how can i popular my blog i want ranking and pr also. Please suggest me for doing this job.

    Reply

  10. By Taylor Swift posted on November 15, 2009 at 11:06 am
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    Congratulations Manny Pacquaio sa iyong muling pagkakapanalo laban kay Cotto. Wala na talagang tatalo pa kay Pacquaio.. ~

    Reply

  11. By Shawie posted on November 7, 2010 at 1:57 pm
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    Sana manalo si Pacquiao laban kay Antonio Margarito. Goodluck congressman :) Another money generating event for bloggers in Philippines.

    Reply

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