Full disclosure: It’s been a year and a half since my Google PageRank slid into mediocrity and I am still carrying a grudge.
My six-month foray into the gray world of paid posts resulted in a hardcore spanking when my blog was punished by Google for cashing in with PayPerPost. In exchange for a lousy few dollars, my blog experienced irrecoverable harm.
But here we are…in a world when the economy is hurting. My wallet is hurting. And Google PR is probably more irrelevant than ever before.
Perhaps it’s not a coincidence that an e-mail announcing a new and improved PayPerPost landed in my inbox the other day. Among the changes:
- Streamlined dashboard
- No more advertiser-set prices
- No blog approval process
- Default payment of $5 per link and $.03 per word.
While I hardly fancy myself an ethicist, my instinct still tells me that promoting advertisers on your blog in this fashion goes against every shred of journalistic integrity. But bloggers and journalists are not one and the same. Or are they? (the endless debate continues!)
Not one to get burned twice, I will resist the little devil on my shoulder and opt to NOT rejoin the PayPerPost crowd. If you are already registered, your account will be automatically upgraded and imported into their new system.
Feel free to share your thoughts about the PayPerPost business model. Cause let’s be honest…it’s easy to say it’s lame, but it’s also easy money during difficult times.