In a survey of 37 search experts, the 2nd highest SEO factor was the anchor text of links from other sites. However, many webmasters who want to rank better on the search engines don’t know what anchor text is. Fortunately, anchor text is an easy concept to understand. In this post and next week’s post, we’ll look at what anchor text is and how to use it well for your blog.
Simply put, anchor text is the text in a link. Here’s an example. The anchor text of the following link is the best blog in the world:
Anchor text is important because search engines use it in their algorithms to determine their rankings. Here’s how it works. Search engines are constantly checking the anchor text of your site. Each time you get a link from another site, the search engines will note the anchor text of that link. With each instance a word or phrase shows up in your anchor text, your chances improve for increasing your ranking for that word or phrase.
For example, let’s say you have a blog about movie reviews. If you build a lot of links with the words movie and reviews in your anchor text, you’ll improve your chances of increasing your ranking for movie reviews.
Want an avatar? Get a gravatar! • You can link to this comment
Anchor text is a brief description of the site you are linking to. It is important to mix it up with synonyms and related words in a big link building campaign.
Want an avatar? Get a gravatar! • You can link to this comment
i agree with you, good anchor text will increase visitors from search engine. Now, I just wondering, is it important to add “tittle” in anchor text? what do you think? please help me, i am a newbie here
Want an avatar? Get a gravatar! • You can link to this comment
I’m sure you’ll get a reply from the author but I wanted to chime in here.
It is critical to add the “title” selector/attribute to anchor links for web accessibility standards. More specifically, if you are have link to “this article” in the anchor text, the title must contain the descriptive “title” of the link such as “Blog Herald – Sunday Morning SEO article on Anchor Text.” It must help the disabled, and any one who hovers their mouse over the link, to know where the link will take them when clicked.
Thing of it as a good set of directions. While someone might tell you turn right, go one blog and turn left a the white mailbox, it is much more helpful to know that you will turn right on Green Street and go one block and turn left on Red Street. Think of the latter as the “title” of the link and the anchor text as the former vague directions. :D
Want an avatar? Get a gravatar! • You can link to this comment
@Sapien
Good point. I will talk about mixing it up in the next post.
@Lorelle
Thanks for the great explanation especially the directions analogy. Very helpful. I often forget to use the title attribute but your analogy will help me remember to use it.
@arielz
See Lorelle’s comment :)
Want an avatar? Get a gravatar! • You can link to this comment
@lorelle: thanks for great explanation, i’m surely clear now
Want an avatar? Get a gravatar! • You can link to this comment
Great tips thanks for sharing.
Alex
Want an avatar? Get a gravatar! • You can link to this comment
Good point, drop me an email and I will be happy to help.
Want an avatar? Get a gravatar! • You can link to this comment
i really liked this post, enought information about anchor text.
keep it up dear.
Want an avatar? Get a gravatar! • You can link to this comment
very informative post about using anchor text to get high rank in search engine for a specific keyword thanks for sharing though.
Want an avatar? Get a gravatar! • You can link to this comment
NIce Article dear,
Your information is so beneficial for seo i will use all this thing. Can you let me know how many anchor i can use for each keyword which not shown as spamming.
Want an avatar? Get a gravatar! • You can link to this comment
Hi…what is the keyword index percentage necessary for an article to be considered properly SEO’d. Once the amount of keywords is determined, are the anchor tags on these keywords the kws themselves or can it be something else related? Article writing has to be perfected or it will be a waste of time to write 300-500 without any purpose or ranking.
“Empire State of Mind”
Want an avatar? Get a gravatar! • You can link to this comment
Useful info Dee and I found it on the first page of Google.
When you’re using anchor text, which site gets the most benefit? I presume it’s the site that you are linking to?
Want an avatar? Get a gravatar! • You can link to this comment
very useful infomation i found that pretty usefull as i had been looking for over a hour tto find how to do quality anchor texts i even found some infomation on a ld geocities page that was half-a-website since yahoo has unplugged the whole geocities,
can i ask if you are linking to a high authority page does that mean that page rank gets passed over from anchor texts, im really new to all this linking to new pages
Want an avatar? Get a gravatar! • You can link to this comment
Waoo great post thanks admin for this post. it may helpful for every new blogger who want too learn Seo. thanks again, I invite you to review my blog and comments on my blog.
http://seoclass.cz.cc/
thanks
Want an avatar? Get a gravatar! • You can link to this comment
Thanks for writing this article. It was very useful!
Want an avatar? Get a gravatar! • You can link to this comment
I want to know that i want to improve my ranking on all versions of REDSNOW , which is an apple iphone jailbreak ….
what will be best for me making backlinks with anchor text of just “redsnow” or with the name of each redsnow version e-g “redsnow 0.9.6b6″
Want an avatar? Get a gravatar! • You can link to this comment
Thank you so much for posting! Also to Lorelle. You’ve really helped someone who is just starting out to begin having a clue!
Want an avatar? Get a gravatar! • You can link to this comment
Nice post. I be taught one thing more challenging on completely different blogs everyday. It should all the time be stimulating to read content material from other writers and apply somewhat something from their store. I’d want to make use of some with the content material on my blog whether or not you don’t mind. Natually I’ll give you a hyperlink on your net blog. Thanks for sharing.
Want an avatar? Get a gravatar! • You can link to this comment
Magnificent goods from you, man. I have understand your stuff previous to and you are just extremely great. I really like what you have acquired here, really like what you are stating and the way in which you say it. You make it entertaining and you still take care of to keep it wise. I can not wait to read far more from you. This is actually a terrific website.
Want an avatar? Get a gravatar! • You can link to this comment
It seems too advanced and very broad for me to understand.
Want an avatar? Get a gravatar! • You can link to this comment
It’s appropriate time to make a few plans for the long run and it is time to be happy. I have read this submit and if I could I want to suggest you some attention-grabbing things or suggestions. Maybe you could write subsequent articles referring to this article. I wish to learn even more things approximately it!
Want an avatar? Get a gravatar! • You can link to this comment
Hello there, just was alert to your blog through Google,my site is http://www.chilggoooto.com
Want an avatar? Get a gravatar! • You can link to this comment
I updated to the latest version, and now it keeps on coming up with that tab whenever i startup firefox. What should i do?. I have updated it, there is a tab saying that i have, that is the problem. It is telling me all of the new features that this version offers and everything..
Want an avatar? Get a gravatar! • You can link to this comment
This post gives me more understanding about the importance of an anchor text. Thanks for sharing!