Comments on: When Social Media Campaigns Go Bad http://www.blogherald.com/2009/05/22/when-social-media-campaigns-go-bad/ The leading source of news covering social media and the blogosphere. Mon, 13 Feb 2012 07:27:25 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Thom Stratton http://www.blogherald.com/2009/05/22/when-social-media-campaigns-go-bad/comment-page-1/#comment-1118783 Thom Stratton Thu, 05 Aug 2010 21:18:32 +0000 http://www.blogherald.com/?p=12475#comment-1118783 This is definitely a clear example of how companies may hold the bigger megaphone, but they no longer control the message. Conversations about their brand will happen regardless of what they do. The best they can do is monitor and respond. This example is extreme, but certainly something that companies should be prepared for. You are going to get negative feedback in your social media efforts. You can ignore it, view it as a threat, or view it as an opportunity. And be prepared to move very, very quickly. This is definitely a clear example of how companies may hold the bigger megaphone, but they no longer control the message. Conversations about their brand will happen regardless of what they do. The best they can do is monitor and respond. This example is extreme, but certainly something that companies should be prepared for. You are going to get negative feedback in your social media efforts. You can ignore it, view it as a threat, or view it as an opportunity. And be prepared to move very, very quickly.

]]> By: Mark Moline http://www.blogherald.com/2009/05/22/when-social-media-campaigns-go-bad/comment-page-1/#comment-1017009 Mark Moline Fri, 22 May 2009 17:56:05 +0000 http://www.blogherald.com/?p=12475#comment-1017009 I agree wholeheartedly with Chris. Starbuck's needs to tackle this head on and not make the mistake of ignoring its detractors. I'm not picking sides because I don't know the facts. But, as Chris points out so eloquently, companies need to embrace the good and the bad when they get involved with social media. A companies 'brand' is simply the collective opinions of its supporters AND detractors. Companies can help shape that opinion, but only through proactive outreach and communication. I agree wholeheartedly with Chris. Starbuck’s needs to tackle this head on and not make the mistake of ignoring its detractors. I’m not picking sides because I don’t know the facts. But, as Chris points out so eloquently, companies need to embrace the good and the bad when they get involved with social media.

A companies ‘brand’ is simply the collective opinions of its supporters AND detractors. Companies can help shape that opinion, but only through proactive outreach and communication.

]]> By: Chris Garrett http://www.blogherald.com/2009/05/22/when-social-media-campaigns-go-bad/comment-page-1/#comment-1016884 Chris Garrett Fri, 22 May 2009 13:51:44 +0000 http://www.blogherald.com/?p=12475#comment-1016884 Totally, this is an opportunity for Starbucks, they are in the spotlight and they can either stand there blinking or they can grab the mike. Now, addressing detractors is one thing, giving them a platform and visibility is quite another :) Totally, this is an opportunity for Starbucks, they are in the spotlight and they can either stand there blinking or they can grab the mike.

Now, addressing detractors is one thing, giving them a platform and visibility is quite another :)

]]> By: Ian http://www.blogherald.com/2009/05/22/when-social-media-campaigns-go-bad/comment-page-1/#comment-1016877 Ian Fri, 22 May 2009 13:31:46 +0000 http://www.blogherald.com/?p=12475#comment-1016877 Ha, This sounds similar to the Telegraphs attempts at covering the budget using a Twitterfall http://www.guardian.co.uk/media/2009/apr/21/telegraph-twitter-budget-twitterfall-embarrassment Ha,

This sounds similar to the Telegraphs attempts at covering the budget using a Twitterfall

http://www.guardian.co.uk/media/2009/apr/21/telegraph-twitter-budget-twitterfall-embarrassment

]]> By: Chris Bailey http://www.blogherald.com/2009/05/22/when-social-media-campaigns-go-bad/comment-page-1/#comment-1016837 Chris Bailey Fri, 22 May 2009 12:14:30 +0000 http://www.blogherald.com/?p=12475#comment-1016837 You may not "trust" that input, but you darn better listen to it and engage in dialogue about it. You're right. Not everyone is your friend. Every single organization (business and nonprofit) has detractors. You can't run from social media or talking to the world just because you're afraid of what will be said. This is a chance for Starbucks to step out on the ledge and actually speak about these issues of labor practice. If they shy away from this opportunity, then they're guilty of not only the accusation, but of continuing to think they control their brand image. Hopefully, they'll wake up to the new reality of how to build better relationships with their customers and have civil dialogue with their detractors. You may not “trust” that input, but you darn better listen to it and engage in dialogue about it. You’re right. Not everyone is your friend. Every single organization (business and nonprofit) has detractors. You can’t run from social media or talking to the world just because you’re afraid of what will be said. This is a chance for Starbucks to step out on the ledge and actually speak about these issues of labor practice. If they shy away from this opportunity, then they’re guilty of not only the accusation, but of continuing to think they control their brand image. Hopefully, they’ll wake up to the new reality of how to build better relationships with their customers and have civil dialogue with their detractors.

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