Sunday Morning SEO: How to Use Anchor Text Effectively (Part 1)

Filed as Guides on May 24, 2009 11:21 am

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In my last post, I defined anchor text and talked about its importance in SEO.  Today, we’ll look at a couple ways to use it effectively.

Research Keywords.

It’s a good idea to do some keyword research so that the keywords you use in your anchor text are good keywords. I’ve written about keyword research before so I won’t belabor the point.

Use the Keywords.

Once you’ve got some quality keywords, start inserting the keywords in your post titles since many webmasters will link using the post title as their anchor text.

If you publish an exceptionally high quality post, contact other bloggers and tell them about your post to increase your chances of getting a link.

If you want to be more intentional, you can find sites that will allow you to choose your own anchor text. I use the following three methods.

1. Submit articles to article directories. Article directories allow you to insert an author box at the end of your article. In the box, you can add links back to your blog with your desired anchor text.

Sadly, most article directories are low quality in regards to SEO and many of them use the nofollow tag on your links, which renders the anchor text ineffective. I usually only submit to Ezine Articles, because it’s by far the highest quality article directory. If you have extra time, Go Articles and Article Dashboard are also quality directories.

2. Guest post. This is similar to the first method. Basically, find a quality blog and send the blogger a guest post. The post has a link back to your blog with your desired anchor text.

This doesn’t always work as some bloggers don’t allow the you to choose the anchor text. Still, it’s worth a try. Also, make sure to insert your link is in the author description not in the main body text. Many bloggers don’t allow links back to your blog in the main body text.

Also, this method works very well if you’re friends with the blogger you’re sending the guest post to, so build friendships with bloggers in your niche and related niche.

3. Buy links. If you’re willing to take on some risk, you can buy links. If you buy a link, 99% of the time you’ll be able to choose the anchor text. Just make sure do to it discreetly since Google can penalize you if they catch you.

This post has gotten longer than I had planned so I’ll close for now, but check back next Sunday for part two, which will have more anchor text tips.

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  1. By Jamie Allsop posted on May 26, 2009 at 2:35 pm
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    These are some really good points and I especially agree with doing some research into your keywords first, so you can get the best keywords for your post. If you are to buy links and Google can penalise you for it, is it best to stay away from buying links.

    Reply

  2. By Alex posted on May 31, 2009 at 8:26 pm
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    What about using the anchor text in the own page!!?
    Thx

    Reply

  3. By Chat to Text posted on June 9, 2009 at 10:24 am
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    Thanks for the tips. Very good article. I submitted an article about my new business at Ezine Articles. I explained features of what I was doing without bombarding the readers with links. I only put 2 links within my signature at the bottom of the article that I wrote so I hope they except it. Even if they don’t, your article was very helpful.

    Thank you

    Reply

  4. By Web Design Leeds posted on June 20, 2009 at 1:05 am
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    So is this an effective way to use anchor text? If I had just put my name as Fred Campbell – then the search engines would have rated my site more highly for that search term. However, as I want my site ranked for ‘Web Design Leeds’ then this was the correct anchor text to put in the Name field. It all begins to make sense now, thanks for the free advice and help. That’s the thing about the internet and web development – I can’t think of any other industry where everyone is just into it, and readily share their knowledge and expertise for no financial reward. It’s really quite a hippy ideal, but it’s working. Thank you.

    Reply

  5. By Buy Text Links posted on June 24, 2009 at 7:01 pm
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    There are 2 ways to use anchor text internal and external. Internal to show importance of a keyword – here is the anchor text and external, links to your website.

    Reply

  6. By Buy Text Links posted on June 24, 2009 at 7:03 pm
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    99% from websites in competitive fields and ranked in top 5 buy links :)

    Reply

  7. By Chad posted on June 30, 2009 at 10:44 pm
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    Great post Dee! Not only is it a great refresher for seasoned SEO’s but also a great source for newbies to the game.

    Reply

  8. By montreal flower delivery posted on July 13, 2009 at 4:47 am
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    Thanks you for your advice about anchor text.

    Reply

  9. By candry johnson posted on August 22, 2009 at 2:23 pm
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    Nice tips for Anchor text. How many anchor i use for one keyword

    Reply

  10. By Hong Kong Travel posted on August 24, 2009 at 10:02 am
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    Thank you for your sharing. I used to submit article to a lot of low quality directory. I did not know a few good is already enough.

    Reply

  11. By Tissa Godavitarne Affiliate posted on August 28, 2009 at 9:52 am
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    Great post on how to optimize your site for SEO. Anchor text links are very important to rank for the keywords you are targeting.

    Reply

  12. By Ezine Articles posted on September 9, 2009 at 5:13 am
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    This is a great article on how the use of keywords and anchor text play a strong role in your keyword strategy and search engine optimization. The only thing I would disagree with is submitting to a few select directories. If the name of the game is links to your site, then it would seem that by submitting to all the directories and using other strategies to build links would be most beneficial. In some cases I have found article directories that will also throw the author a bone by submitting their articles to many different directories with software they have, or through rss feeds and other methods. I’m not sure if you have looked in to this strategy, but people also use the site conduit.com to create toolbars and then submit them to software directories using the keywords they are targeting.

    Reply

  13. By susan lancaster posted on October 9, 2009 at 3:01 pm
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    Keywords and anchor text is crucial in the success or failure of your on line marketing. All online promotion must be keyword rich and unique content is another great way of ensuring the maximum link power

    Reply

  14. By Patent Litigation posted on October 23, 2009 at 2:22 am
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    This is really such great post on how to optimize your site for SEO. Anchor text links are very important to rank for the keywords you are targeting.

    Reply

  15. By Patent Enforcement posted on November 5, 2009 at 2:22 am
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    This is so cool.

    Reply

  16. By Patent Infringement posted on November 9, 2009 at 4:47 am
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    This is such an awesome page!

    Reply

  17. By fixing your credit posted on November 13, 2009 at 2:10 am
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    This is such a great article for SEO needs.

    Reply

  18. By seosheffield posted on November 18, 2009 at 11:38 am
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    Anchor text is the fundamental reason why link building works. One part is the link coming from a page with relevant content, the other is the Anchor itself to create the theme for your page. Still this only accounts for a small amount of a SEO campaign.

    Reply

  19. By JackStraw posted on July 24, 2010 at 4:37 pm
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    I think most top sites buy links. It makes it tough for the guy starting out but what are ya gonna do?

    Reply

  20. By False Nails  posted on October 13, 2010 at 6:35 am
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    online promotion is a very cool job, you are always looking for online customers.-;

    Reply

  21. By Formica Sheets  posted on October 17, 2010 at 5:40 pm
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    i always sumit to article directories to promote my website’~-

    Reply

  22. By mariagrafs posted on November 4, 2010 at 7:39 am
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    These three steps mentioned above are a good source of getting back links. Will this also work for free classifieds websites, if not please tell me more about how to get anchor texts for free classifieds site.

    Reply

  23. By John - Your Future Dating posted on November 4, 2010 at 9:29 am
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    Blogging, forums, articles setting up of your own forums and blogs with various multiple ip address is the way to go, most successful websites just do a little promotion each day. Design of landing page and back pages must follow through a common theme and a call to action.

    Reply

  24. By John - Your Future Dating posted on November 4, 2010 at 9:32 am
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    Another thing is if you do decide to by links check out the site with alexa.com lots of them have a very poor ranking. Put Alexa on your tool bar as well it is very useful, got to go giving a lot away ;-)

    Reply

  25. By glen james posted on November 11, 2010 at 12:21 am
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    Although buying links is a good way of increasing your rankings in the search engines, you really need to mix this strategy up with other techniques such as article marketing,social bookmarking,rss feed submissions which is totally under rated in my opinion.

    Reply

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