Major League Lawsuit Filed Against Twitter

Filed as News on June 5, 2009 6:35 am

It can’t be understated how important it is to protect your name – both personal and brand – on the Web.

Twitter is at the messy end of a lawsuit filed by St. Louis Cardinals manager Tony La Russa. His claim states that someone registered his name on Twitter and made remarks that damaged his reputation and trademark rights.

For example, the alleged impostor stated…

“Lost 2 out of 3, but we made it out of Chicago without one drunk driving incident or dead pitcher.”

That’s a comment referencing two pitchers, who under La Russa’s stead, passed away under tragic circumstances.

There’s a double-barreled lesson here. 1) Always register your name and any variations on as many sites as possible. Even if it’s a tool you think you may have no use for, at the very least, you can help your search engine presence. 2) Do not pretend to be anyone you are not – ever. There’s nothing but trouble waiting in the wings if you do.

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  1. By deuts posted on June 5, 2009 at 9:35 am
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    Especially if you have a celebrated name.

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  2. By SixChannels posted on June 5, 2009 at 10:48 am
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    Very rightly said Always register your name and any variations on as many sites as possible. Even if it’s a tool you think you may have no use for really it will help not to damage our reputation someone cannot take that advantage over our name

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  3. By Settlement Loans posted on June 6, 2009 at 3:22 am
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    I think twitter is going to be seeing a lot of lawsuits like this; just like Facebook did with their fan\business pages… let’s hope they can find a common ground like Facebook did to prevent them.

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  4. By Shelly Lodes posted on June 9, 2009 at 1:00 am
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    I totally agree, always register your username across the board for protection.
    I wrote a post on choosing your usernam and inside that post is a paragraph revealing a service tha

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  5. By Shelly Lodes posted on June 9, 2009 at 1:08 am
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    Weird, my computer decided to post this before i was done?
    …as I was saying my post reveals a site where you can type in your username and it tells you if your name is available or not on approx. 120 social sites. The site will register your name at all of them for a fee or you can do it yourself for free. Here’s my post if your interested: http://budurl.com/choosewisely Thanks Andrew for the heads up!

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