Chris Anderson Doesn’t Get WordPress

Filed as News on June 22, 2009 9:30 pm

I’m a big fan of Chris Anderson, the Wired editor and The Long Tail author. His most recent book is Free!, due anytime soon (for free in some versions, paid in others), and it is all about content online. I especially like his thoughts on freemium, free+premium that is, being what Flickr does with paid pro accounts that more or less makes the service free for non-paying users.

But he doesn’t get WordPress. At least not if this tip sent to WordPress developer Mark Jaquith is true.

The following snippet is supposed to be from the book Free!:

2. Feature limited (Basic version free, more sophisticated version paid. This is the WordPress model.)

  • Upside: Best way to maximize reach. When customers convert to paid, they’re doing it for the right reason (they understand the value of what they’re paying for) and are likely to be more loyal and less price sensitive.
  • Downside: Need to create two versions of the product. If you put too many features in the free version, not enough people will convert. If you put too few, not enough will use it long enough to convert.

This is dead wrong. There is no limited free WordPress model, the one you download from is the full real deal.

My guess is that Anderson really is talking about, and the fact that you can get a free account there and then buy additional services, but he phrases this extremely poorly if that is the case.

Hopefully Anderson will be able to fix this before the dead trees version of the book is rolled out.

See Mark’s post for more thoughts on this.

Tags: , , , ,

This post was written by

You can visit the for a short bio, more posts, and other information about the author.

Submissions & Subscriptions

Submit the post to Reddit, StumbleUpon, Digg or

Did you like it? Then subscribe to our RSS feed!

  1. By mp posted on June 24, 2009 at 12:00 am
    Want an avatar? Get a gravatar! • You can link to this comment

    Yes, he’s definitely talking about Should have been more clearly stated.


  2. Chris Anderson’s Free! Borrows From Wikipedia | The Blog HeraldJune 24, 2009 at 3:04 pm

    Your words are your own, so be nice and helpful if you can. If this is the first time you're posting a comment, it might go into moderation. Don't worry, it's not lost, so there's no need to repost it! We accept clean XHTML in comments, but don't overdo it please.