When I logged into my Google AdSense control panel last night I found a new option to have my earnings listed in local currency (UK pounds) from now on.
This has been developing for some time but it’s the first time I’ve been prompted by Google to change to local currency.
What appears to be new is that, once the change has been made, it’s not possible to change back to US dollars (either reporting or payment method). Before, Google had said that “you can still choose to receive payments in US Dollars”.
Does this make any difference to international publishers?
On a positive note, you’ll know exactly what money will be sent to your account once you reach a payment threshold rather than waiting for an end-of-month currency conversion.
However, this can also work against you. Perhaps you’d set a payment hold, hoping for the exchange rate between the US dollar and your local currency to improve. This will now have little bearing on what you get paid, because earnings are converted daily using the current exchange rate.
You don’t have to switch yet, but Google makes it clear that soon you won’t have any option but to convert to local currency reporting.
Local currency reporting is currently available in the following countries:
Australia: Australian Dollar
South Africa: South African Rand
United Kingdom: British Pound