Twitter: Using Tweet is OK, Twitter Might Not Be

Twitter has applied to trademark the word “Tweet” says the official blog. They think it is an obvious attachment to the Twitter brand, but say they have no intentions of going after users of the word.

We have applied to trademark Tweet because it is clearly attached to Twitter from a brand perspective but we have no intention of “going after” the wonderful applications and services that use the word in their name when associated with Twitter. In fact, we encourage the use of the word Tweet. However, if we come across a confusing or damaging project, the recourse to act responsibly to protect both users and our brand is important.

That’s good, I think. It is also good that they come clean and say that they are “a bit more wary” about the use of Twitter in projects. So cancel that Twitter Herald project and find another name, you might get in trouble otherwise.

In all seriousness, any service or product that wants people to build things around it need to be crystal clear about these things. It is not only completely unnecessary to have to send a Cease and Desist to enthusiasts, it is also really poor PR. Twitter knows that, apparently, but they should probably make sure those promised guidelines and such get rolled out soon.

The Twitter blog post was sparked by a blog post by Robin Wauters on TechCrunch, who got to read an email conversation between a Twitter API team member and a third-party developer.

So maybe we should all poke Twitter a bit more so that they can come clean with some rules about their trademarks already?

Comments

  1. says

    I get companies needing to trademark stuff but if you’re going to call yourself something that’s a word in any language, and the actions your users do is also a word (twitter and tweet are both English words) then you’re asking for trouble.

    I guess it’s a matter of context. Good job Twitter isn’t planning on suing those who use their “trademark” – I’d love to see them file lawsuits against every bird in the world! :)

  2. says

    Wasn’t “tweet” a user-created description? If so, that would make it indefensible as a trademark, assuming Twitter got the registration through.

    It’s a mistake to assume that companies can’t trademark common or in-use words. Nike and Apple are good examples of companies with in-use word names and exceptionally solid trademarks. Likewise “macintosh” for products.

  3. says

    lol – yep, i was wondering if someone in Twitter Inc was taking this a little too personal.

    At the moment i haven’t heard any factual confirmation of Twitter inc suing any other application for using their name. (i’ve counted about 20-30 of them)

    I also haven’t heard Twitter trying to stop the sale of any application that uses their API either.

    Their claims that anyone using the API to autofollow is breaking the terms of service is ludicrous, dont want that function to be available….dont offer it on the API – simple really.

    It became apparent in a conference call that their lawyer didn’t realise that the http://www.MyTwitterButler.com application is still restricted by the limited imposed by Twitter API (eg can only send 250 direct messages per day etc).

    I think they really need to appreciate that it was third party developers that amde them as big as they are today.

    Cheers,
    Dean

Trackbacks

  1. […] by Franky Branckaute Together with the announcement of the Retweet implementation on Twitter it seems that Twitter has started to send out Cease & Desist orders to third party developers in a try to protect its trademarks. In a weird spin of things, Mesiahlabs, developer of Retweet.com which we discussed previously, has become the victim of this because Twitter has received approval for the term tweet. Mesiab Labs’ @retweet account has effectively been suspended by Twitter. Previously the company had announced that they had no plans to ‘go after’ companies using the term ‘Tweet’. […]

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