There is money to be made in blogging and affiliate marketing, but how much risk are you willing to take?
Lately I have been hearing about a lot of affiliates being burned by delayed or unpaid affiliate commissions not covering their adwords spend, and now I just heard a story from a friend that a well known affiliate management company has lost money due to paying affiliates but not being paid by merchants.
As our blogs grow to become businesses, and then become our main source of income, it is worth remembering that fortunes do not always go one way.
It is easy to get screwed through no fault of your own:
- Google Rankings tank
- Advertising prices you sell are cut
- Advertising prices you pay suddenly increase
- Bans, penalties, quality scores
- Crashes, data loss and hacks
- and so on
Darren Rowse once told me his problogger empire was nearly stalled before it started when he lost three quarters of his Google traffic overnight. I think he still doesn’t know why it happened, it just came back a couple of months later.
Can you imagine losing three quarters of your traffic and therefore three quarters of your income?
This is why you should not give up the day job until you have sufficient budget to ride out any problems that might crop up.
You must have a safety net in place. Plan for the worst and hope for the best!