British government issues Twitter guidelines for its departments

TwitterFive months ago the UK government advertised for a director of digital engagement, and while that position is yet to be filled it’s clear that a lot of politicians are already using Twitter. Perhaps that’s why the Department for Business, Innovation and Skills has drawn up a set of advisory guidelines on how to use (and importantly, avoid misusing) the microblogging service.

Neil Williams, head of corporate digital channels at BIS, has blogged, “Micro-blogging [has] a low barrier to entry [and is a] low-risk and low-resource channel relative to other corporate communications overheads like a blog or printed newsletter… I was surprised by just how much there is to say and quite how worth saying it is, especially now the platform is more mature and less forgiving of mistakes.”

The document, which can be accessed via Neil Williams’ guest post at the Digital Engagement blog, overviews Twitter, outlines some objectives for using Twitter and how their success might be measured, discusses risks, and gives guidance on range of Twitter “basics” such as use of URL shorteners, retweeting and hashtags.

(Via NMA)

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