Where Twitter Wants to Be

twittercookies

From the official Twitter blog:

A small business like a bakery will send out a tweet that the cookies just came out of the oven and a few dozen local followers will rush over and buy warm cookies. The customers like it and the small businesses owners love it. Big companies are using Twitter in interesting ways too.

You’d love that, wouldn’t you, Biz? If Twitter was used that way, it would be hyperlocal and worth ten times more than any guesstimate out there today.

The featured Best Buy mashup Twelpforce thing is pretty far from what you’re dreaming of above, Biz, but at least it is a step in the right direction.

Is online ad pricing improving again? One organization thinks so

One of the many casualties of the economic downturn has been online ad pricing, but analysts at an ad optimization company now believe we’ve turned a corner.

Improve Digital/PubMatic has released data which suggests that ad pricing may be on the increase, after record lows in 2008.

ad-cost-graph

Reporting at the beginning of the year, PubMatic reported that Q4 2008 ad pricing was nearly half that of the previous year, yet in every month since the start of this year ad pricing has grown between three and 17 per cent, with a total growth of 35% since December. [Read more…]

Bad News for Theme Designers (or is it?)

Darren Rowse has posted the results of a poll he ran on ProBlogger.net asking the readers who designed their blogs. The results are discouraging for theme designers focusing on doing custom work. Only 8% of the ProBlogger.net readers answering the poll (there was 2 513 of them by the way) had paid for a custom design, whereas 13% had paid for a premium theme. Most people run a free theme. Check out the full results.

So 8% of 2 513 people, that’s just over 200 potential clients for someone like me, although the poll doesn’t state how much these people actually paid for their custom theme. On the other hand, let’s say I do two themes per month, then I don’t need more than 24 clients each year, and some clients are recurring ones (obviously). It would be interesting to know what people who do buy custom themes are paying at an average, wouldn’t it?

What kind of theme are you running on your blog?

Daniel Brusilovsky’s Teens in Tech Hacked, Numbers Revealed

A hacker got his way into Daniel Brusilovsky’s blog network Teens in Tech and shared some details with Net News Daily. Among those is the actual numbers on the network, and it puts Brusilovsky’s previous numbers in questionable doubt. This is what he said in an interview from the BlogHer conference, also found via the Net News Daily story, when talking about the size of Teens in Tech network: “About 10,000 regular subscribers”.

Problem is, the hacker found something else. Net News Daily says it is “a base 400-odd people, 150 of which, we can reveal, are spam accounts”, according to the hacker.

Brusilovsky clarified the situation in a blog post, and also commented on the numbers:

I also wanted to personally clarify some of the numbers quoted in the reports, which suggest I have overstated our current position. We are in the early phase of our network. We are proud of what we have accomplished so far, and have aggressive growth plans. At this time, we have more than 400 active users, and 600 over our network sites. These sites see more than 10,000 individual accesses monthly, and are expanding.

So “about 10,000 regular subscribers” is pushing it a bit, but maybe he meant unique visitors, or the total amount of RSS subscribers. Hard to tell, but it isn’t hard to draw the conclusion that the previous numbers might be a bit bloated.

JetBlue Gives Bloggers a Free Flight

Loyal Jet Blue fliers will be thrilled at the news that the discount commercial air liner is now flying to Los Angeles from New York and Boston.

In order to generate buzz for the new flight path, JetBlue recruited “Internet celebrities” to take the inaugural flight. In return for the trip, bloggers, HowCast video producers and YouTube celebs are asked to give Jet Blue a friendly “shout out.” We certainly hope that each passenger offers full disclosure. [Read more…]