Google opens AdSense to multiple ad network companies

Filed as News on August 27, 2009 9:28 pm

Google has announced that AdSense publishers will soon be able to choose whether to accept advertisements from other ad network companies, as well as AdSense itself, in a change to how ads are served.

Any network that is Google-certified — that is, the ad company adheres to user privacy, ad quality and speed standards — can bid for ad positions previously exclusively available to AdWords advertisers.

Publishers are guaranteed that the highest revenue ads will make it onto their sites, and have complete control over which networks, if any, are allowed.

Third-party ad networks won’t be permitted to collect data from publisher sites to build their own interest-based advertising models, but can show ads based on data already collected elsewhere.

These changes will be rolled out over the next few months. It will be interesting to see what impact these have on publisher earnings, and whether AdWords advertisers notice any difference.

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  1. By Surender Sharma posted on August 27, 2009 at 10:30 pm
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    This is best feature introduced by Google in Adsense section but so sad for Asian bloggers.It is not available for Asian Publishers like me.If you started to use it you are lucky.

    Reply

  2. By Jim Brock posted on August 31, 2009 at 8:24 pm
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    Publishers interested in which ad networks are serving ads on their pages through the new AdSense program can use the privacychoice service, which provides ad network monitoring based on sampling pages on your site.

    See: http://www.privacychoice.net

    Reply

  3. By Joint88 posted on October 13, 2009 at 2:40 pm
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    Adsense is my main source of income when making money online. nothing beats adsense when it comes to making money online.

    Reply

  4. By Cathryn posted on November 24, 2009 at 6:24 am
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    i use Adsense on my blogs and websites, i can say that Adsense is the best make money online program on the internet.

    Reply

  5. By Jainee posted on November 29, 2009 at 11:44 am
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    i love Google Adsense, it allows me to make money on my personal blog and some of my health related sites.

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  6. By Oscilloscope  posted on October 17, 2010 at 5:09 pm
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    adsense is of course the best ppc program. they pay the highest `,`

    Reply

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