As a new user of the free blog platform Tumblr, I can honestly say that the service is quickly winning me over.
One of my favorite features is the ease in which multi-media elements such as audio and video can be added. As a guy who has been podcasting since 2005, I have a special place in my heart for audio content.
But the numbers don’t lie: text content is king.
This doesn’t shock me, but what is a bit surprising is how I have see the text traffic grow exponentially while audio/video is on the decline. With produced content taking up to five times longer to create than text, I’m starting to wonder if the ROI is strong enough to warrant continuing.
I am interested in learning what my fellow bloggers/content producers have experienced. How does traffic to text posts compare with video/audio?
For now, I’ve decided to cut back the amount of produced audio content I produce. Instead, I will monitor how audio blog posts (which are a simple phone call away on Tumblr) perform, and use that data to plan a future course of action.