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More People Are Reading Blogs (When Compared With Last Year)

More People Are Reading Blogs (When Compared With Last Year)

Good news for bloggers! If you are lucky enough to have readers for your blog, they could be spending a greater amount of time reading your content.

An Internet user study conducted by Nielsen last month revealed that people 17% of people spent their Web surfing time on social networks and reading blogs. That number is close to triple what it was back in 2008.

“This growth suggests a wholesale change in the way the Internet is used,” said Jon Gibs, the vice president of media and agency insights at Nielsen’s online division.

“While video and text content remain central to the web experience, the desire of online consumers to connect, communicate and share is increasingly driving the medium’s growth.”

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While I have seen several of the blogs I write for and operate flourish, I can’t say I’ve seen my numbers triple. Where is your blog traffic compared to this time last year? Also, do you think blogging and social media can maintain such impressive growth?

View Comments (8)
  • My blog is relatively new so I don’t really have anything to gauge yet regarding it’s growth. My readership is small but steady and my subscriptions are increasing.

    As far as whether this growth will continue, I say yes. People are taking more of an active role in what’s going on in the world around them. They want to participate in some way. That can come in the form of service in their communities, service to their country or sharing their views, fears, concerns via this wonderful creation affectionately known as the blogosphere.

  • Do you have a link to the original Nielsen survey you quote? I did not spot in the article. I would like to read the full piece. thanks

  • I have found that my readership has increased slightly but the readers who are following are more connected. I’ve had more PR requests, book offers, etc.

    What does that mean to my blog? Stay tuned and we can find out together.

  • A great post. Blogs are a great way for people to communicate with each other and share information about the latest developments in their industry and also other things. Its really a great post. Thanks a bunch for sharing such an informative post with us. Keep blogging and stay tune with us.

  • I’d be inclined to grant with you one this subject. Which is not something I usually do! I really like reading a post that will make people think. Also, thanks for allowing me to speak my mind!

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