Sunday Morning SEO: Link Building With Press Releases

Filed as Features on September 27, 2009 10:33 am

You don’t usually hear a lot about press releases when people talk about SEO, but I’ve found them to be a solid link building tactic.  There are sites that publish and promote press releases called newswires.  Some newswires like PRWeb do well on the search results.  These sites provide quality links.

You’ll have to spend some money to get the best links but there are free or low cost newswires that pass a good amount of link juice.

There are other benefits aside from the links.  News search engines like Google News scour the newswires to populate their search results.  And any site that uses press releases gets a boost in perceived authority since press releases are associated with activity and expertise.

One question I get a lot is “When is an appropriate time to submit a press release?”  The purpose of a press releases is to tell the world about news.  Therefore, anything newsworthy that relates to your blog is a possible subject for a press release.

Here are some common newsworthy events in blogging.

The launch of a blog: You’ll want to have a couple good posts already published so that visitors will see that you are serious with the new blog.

In-depth series: Whenever you start a comprehensive series on your blog, submit a press release to build buzz.  For example, a personal finance blogger could start a 10 post series entitled “How To Get a Good Job in a Tough Economy”.  This is a newsworthy event because most finance sites are not publishing something that comprehensive on the topic.

Release of a new product: Businesses issue press releases whenever they release news products, so why not bloggers?

Special interview: If you’re able to interview a top personality in your niche, that’s a good time to submit a press release.  Your niche community will appreciate the notification.

Release of a new resource: Many bloggers will release resources to build their brand.  Whether you release a free ebook, a white paper, a special study, or a spiffy widget, a press release will

Can you think of other newsworthy events in blogging?

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  1. By Nick @ Brick Marketing posted on September 28, 2009 at 7:27 pm
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    I agree. PR is a great way to build nice links especially if your release gets picked up by a nice big website with lots of authority power.

    Reply

  2. By Yanin posted on September 30, 2009 at 9:41 pm
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    Which are the best free ones?

    Reply

  3. By شات الشله posted on September 30, 2009 at 11:05 pm
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    The external linkages of innovation is so beautiful and wonderful thank you for this information
    الشله – دردشة الشلة

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  4. By Frank Strong posted on October 1, 2009 at 10:00 pm
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    Great article — thanks for mentioning PRWeb. There is SEO value in PRWeb, not doubt about it, however, PRWeb’s Jiyan Wei wrote an article that might be of interest here: How many back links can I get for $200?

    Cheers,
    Frank Strong
    Director of PR
    Vocus | PRWeb
    Twitter: @vocus | @prweb

    Reply

  5. By link bilding service posted on January 15, 2010 at 10:08 am
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    It is all about high PR links. Getting links to a site that is ranked like 400 means nothing except you spent time doing it. You need high PR links fisrt or second page max. That is what google likes.

    Reply

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