In news that will particularly interest those who write longer feature/research pieces on their blog, Google has announced a new search addition to its search that links to the most relevant sections of long articles.
To allow Google to run its algorithm over web pages, authors need to add a table of contents and appropriately named HTML anchors to content. This shouldn’t be too much hard work for new articles, particularly if you already use HTML headings to create sections, though it’s a bit of a pain to go back through existing articles and you’ll have to weigh up whether it’s worth the effort.
As Google’s Webmaster Central blog states:
The new in-snippet links only appear for relevant queries, so you won’t see it on the results all the time — only when we think that a link to a section would be highly useful for a particular query.
There’s no guarantee that your page will be indexed in this way, even if you add the code, but it may be worth doing for your in-depth evergreen articles.
What do you think?