DonorsChoose.org managed to raise $275,000 for public schools in last year’s Social Media Challenge. This year’s edition is sponsored by HP, and up and running already.
For the competition, each competing blogger and twitterer creates a unique “Giving Page” at DonorsChoose.org filled with his or her favorite classroom projects. A “leaderboard” at http://www.donorschoose.org/social-media-challenge-2009 displays the Giving Pages and tracks the live competition progress by total amount donated.
Naturally they want to do even better this year, and you can participate with your own blog as well.