Google PageRank finally demoted, but remains on toolbar

Filed as News on October 15, 2009 7:02 pm

Google PageRank, which has caused its fair share of excitement, disappointment, worry and FUD over the years, finally seems to be on its way out.

Although Google has been telling people not to treat its public PR scores as an all-important metric for some time, the statistic has now been dropped from the Webmaster Tools.

Personally, I didn’t notice (I haven’t observed PageRank for years) but SEO Round Table and others found a thread on the Webmaster Central forums in which Google employee Susan Moskwa says:

We’ve been telling people for a long time that they shouldn’t focus on PageRank so much; many site owners seem to think it’s the most important metric for them to track, which is simply not true. We removed it because we felt it was silly to tell people not to think about it, but then to show them the data, implying that they should look at it. :-)

More details on why not to obsess over PageRank here:—crawling—indexing—ranking#pagerank

Will this bother anyone? Possibly, but I think it’s high time everyone moved on from elevating metrics, even Google-created ones.

PageRank is still displayed on the Google toolbar, so it’s perhaps not a completely redundant measure just yet, but it certainly shouldn’t hold any real weight for those serious about SEO and the health of their web site.

Tags: , , , ,

This post was written by

You can visit the for a short bio, more posts, and other information about the author.

Submissions & Subscriptions

Submit the post to Reddit, StumbleUpon, Digg or

Did you like it? Then subscribe to our RSS feed!

  1. By Alex Cristache posted on October 15, 2009 at 9:29 pm
    Want an avatar? Get a gravatar! • You can link to this comment

    Personally, I think it’s about time and Google is pushing its message with more and more power with every measure they take:
    It’s time people focus on their website’s CONTENT and its QUALITY, not on metrics. Metrics come with quality, not the other way around.


  2. By Mark posted on October 16, 2009 at 11:45 am
    Want an avatar? Get a gravatar! • You can link to this comment

    One of the best “smoke and mirror” tricks of all time!


  3. By usb wifi posted on October 17, 2009 at 1:54 am
    Want an avatar? Get a gravatar! • You can link to this comment

    the link that you give isn’t found !


  4. By swasa posted on October 21, 2009 at 4:39 am
    Want an avatar? Get a gravatar! • You can link to this comment

    Its is very nice to hear but what about the existing pagerank of existing sites and the new sites.


  5. By Rahman Mehraby posted on October 30, 2009 at 8:43 am
    Want an avatar? Get a gravatar! • You can link to this comment

    Andy, thank you for the good post. The reason you didn’t notice PrageRank for a long time is that search engine ranking has taken its place for a long time.

    We have been automatically looking for results. PageRank by itself doesn’t help your webpages show up in the SERPs. So, we have to find out what matters to us and everybody else.

    We’ve all noticed that quite frequently a page shows up in the SERP for a certain keyword that has got much lower PageRank than other big boys. I think that’s enough for a site. Who needs to have a high PageRank?


    Your words are your own, so be nice and helpful if you can. If this is the first time you're posting a comment, it might go into moderation. Don't worry, it's not lost, so there's no need to repost it! We accept clean XHTML in comments, but don't overdo it please.