One feature that I love about both Blogger and WordPress.org is that I can redirect my default RSS feed over to FeedBurner in order monetize my blog feed.
While this option is available via plugin for WordPress.org fans and baked in for Blogger users (ever since Google purchased FeedBurner), WordPress.com users seem to be left out in the cold (unless you are part of the VIP Hosting club).
Although WordPress could just simply open themselves up to Feedburner, it may be wiser for them build or buy something similar to FeedBurner like Pheedo.com.
WordPress Feed Ads? Are you serious?
WordPress.com is one of the largest blogging service platforms out there, second only to Blogger (at least as far as traffic is concerned).
While I am not sure who has the larger “feed eyeballs,” I would not be surprised if WordPress’s feed count was close to Blogger’s.
If WordPress decided to partner with their users with feed advertising, they could easily boost their revenues and not have to solely rely upon premium features in order to help keep the lights on.
So should WordPress buy Pheedo?
While Pheedo is an excellent alternative to FeedBurner, their asking price is probably well over $50 million, which may not make sense to purchase (at least during this recession).
Creating their own feed ad network from scratch may be wiser (not to mention cheaper), and would give their fans one more reason to stay within the Automattic family instead of outsourcing to Google.
Want an avatar? Get a gravatar! • You can link to this comment
Well, I’m guessing $50 million isn’t really a whole lot to a company like WordPress. Pheedo already gets traffic, and authority so they wouldn’t have to go through the trouble of writing code and building sites and graphics – and especially with a launch!
Launching stuff can be hard. With Pheedo they’d get a head-start, then be able to integrate it into their system. Then re-launch it, and make it bigger. I don’t imagine it would take them long to make back that money.
-Kris Roxas
Want an avatar? Get a gravatar! • You can link to this comment
IMO wordpress can build one rather than buying pheedo..
Want an avatar? Get a gravatar! • You can link to this comment
I second Rajesh’s opinion, at least the service will integrate seamlessly not like Blogger and FeedBurner.
Want an avatar? Get a gravatar! • You can link to this comment
I do not know that WordPress can afford the purchase. Every comment seems to think that they can, but I do not see them making the kind of revenue that would make this purchase an easy one.
WordPress might be worth 50 million if it was put up for sale, but to have that much revenue already built up and accessible is hard for me to believe, given the nature of their site, unless they are receiving a lot of advertising revenue that I am not aware of.
If they have script authors and the staff to build their own rss feed, it would be cheaper, but with purchasing Pheedo, they would be ahead of the game. If they have the revenue to make the purchase then I think that this would be the best approach for them.
There are rss feeds that are defunct and, or, are disappearing, why not pick up one of these for cheap and rebuild it, integrating it at the same time? If they want one that is already established.
Want an avatar? Get a gravatar! • You can link to this comment
I have observed that sensible real estate agents all around you are getting set to FSBO Promotion. They are seeing that it’s more than simply placing a sign in the front property. It’s really concerning building connections with these suppliers who one of these days will become customers. So, after you give your time and energy to helping these retailers go it alone – the “Law connected with Reciprocity” kicks in. Interesting blog post.
Want an avatar? Get a gravatar! • You can link to this comment
I’d must check with you here. Which isn’t one thing I usually do! I take pleasure in reading a post that may make people think. Also, thanks for allowing me to comment!
Want an avatar? Get a gravatar! • You can link to this comment
Sometimes it is we’re in search of. This I simply call worthwhile. The details supplied at this point is for the nearly all. I’ve got to mention you’ll want to have spent a long time in applying each one of these completely satisfied in concert. These include tightly related to your merchandise. My spouse and i will propose the criminals to the planet after which to every one section of my best representatives. I’ll returning here to check out the amount of perform well. When i appreciate everyone to get setting up this particular occur.
Want an avatar? Get a gravatar! • You can link to this comment
What an insight. I thank you for your post. It has the best rundown I have experienced for a while. Thumbs up
Want an avatar? Get a gravatar! • You can link to this comment
Thanks for your blogposting. I believe having fun is the most important way to deal with issues.
Want an avatar? Get a gravatar! • You can link to this comment
Wow, wonderful blog format! How long have you been blogging for? you make running a blog look easy. The full glance of your site is great, as well as the content!
Want an avatar? Get a gravatar! • You can link to this comment
I found your own article really authentic and useful. We are new to this subject and your inputs are really good. Hope I will be able to make use of them. I’ve put a small write-up on your article on my small blog. I know it would be very difficult for you to find time to visit my blog, but if in any way you feel like it and stop by, then give me your feedback.