Using Numbers in Headlines: Is the Game Changing?

I spent a couple of years working at FOX News where I had the opportunity to hone my headline copywriting skills.

My boss at the time would plead with us to read Reader’s Digest, claiming they had mastered the art of “catchy” headlines.

The way we digest our media has changed, but the tried and true methods of creating a powerful headline have not. Effective elements include…

1) Scare tactics – Warning: Blogging Could Be Killing You

2) Secrets Revealed – How Blogging Makes Me $5k a Month

3) Numbers – 27 Ways to Grow Your Blog

We can go back to the August 1949 issue of Reader’s Digest (see below) and find page-turners such as “High Blood Pressure? Don’t Be Alarmed” and “The World’s Strangest Factory.” Who wouldn’t want to read those!

But in the 1940s there were only a few magazines to choose from. These days, there are thousands of printed publications and hundreds of millions of Web pages. Can all of this fear-mongering, number-dropping and secret-revealing keep grabbing readers’ attention?

Saturation is defined as “the supplying of a market with as much of a product as it will absorb.”

Do you think the way headlines are written will change over the next decade? Or will the same methods continue to yield good results?

Personally, I already find myself tuning out these tactics. However, if I look back at the 2009 stats for my primary blog, over 75% of the stories in my top 20, contained some sort of number within the headline.

What are your thoughts on the future of blog headlines?

Comments

  1. Vyasamoorthy says

    In my experience of having written about 120 articles for the public, titles starting with numbers and those ending with a question mark fetch more attention. I have written an equal number or perhaps more academic articles. Here the titles with an embedded colon grab better attention. Articles where the titles with a colon are considered to be more scholarly. This has been borne out to be true as per Dhillon’s Hypothesis of Titular Colonicity, well known among librarians.

  2. says

    I’m a sucker for lists. 10 ways to do … 8 reasons why .. 6 most wanted … top 10 lists of top 10 lists …

    Vyasamoorthy, I’ve never thought about it before, but you’re right about the academic articles, I’m also a sucker for colons.

  3. says

    Today just a catchy title is not enough, the most important thing is first paragraph now. Readers quickly close your page if they find it unattractive, Something that is not easy to see in visitor stats!

Leave a Reply

Your email address will not be published. Required fields are marked *