Watchout WordPress! Google To Add Blogger To Google Apps

After receiving numerous requests from clients, it looks as if the search engine king will be adding Blogger to Google Apps suite (which is used primarily by businesses and schools around the world).

9 of the top 20 requests from Google Apps customers are for their accounts to work with more services from Google, not just for the core suite of messaging and collaboration applications. Later this year we’ll dramatically accelerate customer access to innovation, and give users the convenience of using any Google service allowed by their administrator from a single account affiliated with their organization.

For example, coworkers will be able to publish their organization’s blog on Blogger, share project images with Picasa Web Albums, track industry news in Google Reader, advertise online with AdWords and much more, all without switching back and forth between multiple accounts. (Official Google Enterprise Blog)

This should help broaden Blogger’s lead over WordPress, the latter who currently trails BlogSpot despite being heavily embraced by professional bloggers, celebrities and news organizations.

According to Compete, Blogger is already the number one blogging platform in the US, although that could change due to WordPress’s aggressive embrace of the mobile world (especially upon the iPhone, Blackberry and Android devices).

It will be interesting to see whether Blogger’s inclusion within Google Apps increases its appeal beyond the small business market, although I would not be surprised to see WordPress counter this move by embracing Google’s ancient nemesis Microsoft.

(via Read Write Web)

Comments

  1. says

    One thing to note — those compete.com metrics don’t include mapped domain blogs on WordPress.com – such as my own raanan.com blog which maps on top of raanan.wordpress.com.

    For more accurate WordPress.com #s, check out the Quantcast report: http://www.quantcast.com/p-18-mFEk4J448M . That shows WordPress.com at close to 80M monthly U.S. uniques, and over 245M global monthly uniques.

    • says

      That’s true, but I guess the same can be said for Blogger too.

      Quantcast is a good metric to use, but Unless a site is “quantified,” it’s estimates are suspicious. Blogger doesn’t use Quantcast, but Compete & Google Analytics.

      I used Compete as they’re neutral and accurate, although they only measure US traffic (which is sad if you ask me).

  2. says

    I believe WordPress should not be alarmed with Google and Blogger. A lot of bloggers would choose wordpress over Blogger because WordPress is user friendly and have a lot of options to choose from. It is true that when you use blogger you can easily integrate your Adsense account but it is limited there. With WordPress, you can also integrate everything that you desire and your blog will become more famous because of the other features that you can have (widgets and Appearance setting). Anyway, this article will clear out everything between WordPress and Blogger users.

    Thank you very much!

    Alex

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