Getting on the front page of Digg was every bloggers dream, and no matter how many times they changed their algorithm (to the fury of users) it seemed that Digg was an unstoppable force that was here to stay.
Fast forward to the present and you do not see many sites prominently featuring Digg buttons anymore, with many replacing the once former champ with Twitter, Facebook like buttons or even Google Buzz.
Digg is attempting to reverse its present slide into irrelevancy by releasing a revamped version of the site (as shown below), but the question remains, “Is Digg still worth it?”
As mentioned by Digg’s founder Kevin Rose, only the top 120 stories really benefit from Digg due to their appearance upon the front page.
While that fact by itself would not be an issue (as only a few blogs can share the spot light), the fact that stories can be buried (or voted down) may not appeal to many bloggers, as controversial posts can easily be eliminated by a well organized mob.
Unlike Twitter and Facebook (which mainly emphasize links that followers enjoy), gaining traction via Digg can feel like swimming upstream, which may explain why Digg has become less popular over time (resulting in a drop off in traffic).
Will version 4.0 revive Digg? Only time will tell. But in an age where everyone is embracing “positive sharing,” Digg’s former days of glory may not be returning anytime soon (if at all).