Tumblr Mocks BP Oil Execs, Partners With Charities

Filed as News on June 7, 2010 5:19 pm

It looks like Tumblr has had its fill of the oil fiasco that has now turned the bluish green gulf of Mexico into a red and black dead zone that is threatening wildlife (as the image above shows).

In order to encourage users to help fund efforts to protect what’s left of the gulf ecosystem, Tumblr has changed everyone’s dashboard background to a “heart-of-BP-executive black” unless they choose to donate $5 to a specific charity.

As we’re all aware by now, one of the worst environmental disasters in recorded history is underway in the Gulf.

As helpless as you may feel, you can do something right now by donating to a Gulf protection group like Save Our Gulf, the National Audubon Society, or the Greater New Orleans Foundation.

To get all of you involved this week, we’re replacing Tumblr’s usual ocean blue with a new heart-of-BP-executive black and letting you donate without leaving your Dashboard. (Tumblr Staff Blog)

Tumblr is encouraging users to donate at least $5, and is currently matching donations given by generous Tumblrs who want to aid in the effort to preserve the gulf of Mexico (or who just hate the black dashboard background).

Not everyone is happy with the change, as a few users have voiced objection to the new black background, although most thus far like Tumblr’s initiative, with a few announcing in the comment section that they have donated as well.

It will be interesting to see whether other blog platforms follow a similar path with their users, especially Six Apart (who owns Typepad and Movabletype) who recently purchased a green media company.

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  1. By Julius posted on June 8, 2010 at 11:24 pm
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    I think this is a noble initiative from Tumblr. I hope all their users would donate to this project.


  2. By Rajesh Patel posted on June 9, 2010 at 11:50 am
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    Well at least no one has died, unlike in other American disasters elsewhere
    basically they go a F88K with other people and then deny they caused it and run away for years



    • By Darnell Clayton posted on June 9, 2010 at 12:18 pm
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      Umm what about the 11 people who died when the oil rig exploded?

      And what about all of the animals currently dying, not to mention the businesses as well that will go bankrupt?

      Are not those important too?


  3. By Jamie posted on June 10, 2010 at 4:57 am
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    Google could have done the same thing with their home page image launch. When I saw that today, I was hoping they took the idea and ran with it – just think of audience they could have reached.


  4. By Franky Branckaute posted on June 29, 2010 at 7:54 pm
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  5. By Shares to Buy posted on July 16, 2010 at 10:14 am
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    This is an excellent idea, although I would say buy BP shares now they’ve ‘temporarily’ stopped the oil flow. Wait for the share price to rise, then sell the shares and use to the profits to donate to the Mexican Gulf charities, such as ‘Save Our Gulf’, ‘National Audubon Society’, or the ‘Greater New Orleans Foundation’. Excellent move by Tumblr


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