Comments on: Why Guest Blogging is Useless for Link Building

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By: Samantha

Samantha — Mon, 21 Mar 2011 12:59:43 +0000

Nice guest post!

By: fafnir

fafnir — Thu, 24 Feb 2011 11:42:48 +0000

Guys, she’s not saying that guest blogging won’t play any role in link building. She’s saying that if you engage in guest blogging only as a means to build links, it will not work.

By: JustinDYHP

JustinDYHP — Tue, 30 Nov 2010 22:56:10 +0000

I’ve found that in most cases your traffic will increase by a large margin on the first day of the guest posting due to backlinks. These are obviously inflated numbers. Not everyone will be dedicated readers of your blog. Though with every guest blog I’ve done, my site always manages to retain a handful of people who come back to our site on a daily basis after that original day. That has a lot to do with quality, like Ann said. I wouldn’t submit a blog to be guest posted that I wouldn’t consider posting on my own site. In fact I may even put more effort into my guest blogs because I’m trying to attract new readers and I want to make sure the hosting site is happy with the results.

By: Rich

Rich — Wed, 24 Nov 2010 17:56:40 +0000

LOL sorry I just have to laugh at a guest blog post writing about how useless guest blogging is and ranking at the top of Google under “Guest Blogging and Link building”.

The hypocritical irony is killing me.

-Rich

By: Tony

Tony — Tue, 09 Nov 2010 09:16:33 +0000

I would Say that at first when i started to read the post i was totally mad…
Because Guest blogging is not about getting backlinks from other blogs, Yes it is a bonus, but posting your articles on small blogs is not Guest Blogging. It is Backlinking.

Guest Blogging is posting Quality Articles to Blogs what have readers and get traffic from Google or other sources. And the link from that article is just a bonus. Creating Quality content can take time and is not easy. But it will pay you back really fast with the readers that article brings to your site.

I would say that Guest blogging is the next step in article marketing, because most article directories are already used by people who post low quality articles as a mean to get backlinks. But with Guest blogging you have Niche blogs that has readers who are interested in the topic. And you can get these readers on to your blog with a really GOOD article. And you get a pretty good Bonus Backlink, it doesn’t matter if the blog has PR 0 or PR 5 because both of your blogs have relevant content and that link beats a link from irrelevant site anytime!

Just my 5 cents.
Thank you
Tony

By: Mason

Mason — Sat, 11 Sep 2010 20:06:56 +0000

I think Kathy it right… If you make it properly it benefits for both side.

By: Kathy

Kathy — Fri, 03 Sep 2010 16:32:33 +0000

I understand why everyone takes the approach that you take in regards to being against using guest posts for SEO. I don’t think that it really matters though. What matters is whether the material is well written, whether the sites linked out to are relevant and what the quality of the site is that is being linked to. Obviously spammers usually violate those basic rules by trying to get links to crap. If they took time to build decent 100% unique well written articles that linked to decent well written and reasonably monetized sites, then it wouldn’t have become such a huge deal.

By: Liz

Liz — Tue, 24 Aug 2010 19:06:43 +0000

I guess I never really thought of guest posting as a means for getting links, guest posting can do so much more for you than build links.

When I guest post I do it to help extend my reach. I do it to get in front of my targeted audience by giving them some of my insight and ideas. It gives me a great opportunity to really express myself and help others to know who I am. Ann is so right, guest posting is a valuable resource if you know how it works and how to use it. Nice Post Ann!

By: Al Sefati

Al Sefati — Fri, 13 Aug 2010 18:18:05 +0000

Very nicely put article. I agree with you fully. It seems Google is finally catching up with spammers and poor quality content or links coming from poor quality websites are most certainly not going so well with Google.

Even Bing has stepped up their anti-spam filters are picking up poor quality links (yahoo still easily spammed but it won’t be around for long)

By: Arohan

Arohan — Wed, 04 Aug 2010 06:48:39 +0000

I have always considered guest posting as a way of building relationship with the host blog and its audience, which, than you can leverage later on for legitimate links

By: Udegbunam Chukwudi

Udegbunam Chukwudi — Tue, 03 Aug 2010 00:30:51 +0000

At some point bloggers who accept guest posts should have their eyes wide open as there are some skanky folks out there recycling guest posts :-(

By: Nathan Davis

Nathan Davis — Fri, 23 Jul 2010 09:44:55 +0000

I agree that guest posts work for you only if you have good content. However, you mentioned, “I used to tell people that this way they could get a quality link back from a high-authority website for free… but now I wish I hadn’t said that.”
I don’t feel you should take your advise back. It’s not just guest posts, but even posting articles on your own site or blog work only if it has quality and if people appreciate it. In http://blog.directorymaximizer.com/2010/07/23/matt-cutts-tips-on-link-building/, Matt Cutts has also mentioned tips that can get you natural links, apart from great content.

By: wursti

wursti — Thu, 15 Jul 2010 07:16:45 +0000

I guess you are right, but still every link is worth it and it is really valuable when it comes from good blog. I am working on linkbuilding for the past couple of months and I can assure you that every link have effect on the ranking.

I am using article marketing mainly, but when it comes to guest blogging I always write the articles on my own. I agree that there are always people trying to achieve high rankings in Google the easy way, but the truth is that guest blogging is valuable for those, who use it wisely.

By: Wil

Wil — Thu, 08 Jul 2010 15:23:01 +0000

Agree across the board. We use guest blogging to build brand awareness for our website. Our hope is that the knowledge we have acquired over the years would be beneficial to others within our space. If the intent is to only acquire links then you may as well pack up and move on.

By: Gregory Burrus

Gregory Burrus — Wed, 30 Jun 2010 23:12:44 +0000

Hey Great post. Couldn’t figure out where you were going for a bit, but in the end it makes big sense. Agree it is about providing value first and links second.
Thanks for guestblogging and sharing.
Gregory Burrus

By: Mitch

Mitch — Tue, 29 Jun 2010 21:26:24 +0000

I’ve never thought about links when I was writing a guest post for someone when requested. What I’ve thought is that I have an opportunity to publicize myself to some folks who might have never heard of me before, thus I need to write something of quality. If people who write guest posts don’t walk in with that belief, they shouldn’t even think about doing it.

Course, I’m also one of those folks who never asks anyone is I can write a guest post for them, though I will entertain it if someone asks me if they can write one for my blog.

By: Dave

Dave — Tue, 29 Jun 2010 05:04:43 +0000

I think blog owners are at fault here as well, they want the content on their site and allow shady/spamish work to be posted on their site.

By: Tia

Tia — Sat, 26 Jun 2010 08:39:11 +0000

I like this. I actually wrote a guest post for smartbloggerz about how the real reason guest posting works well is for connection (engagement). I wouldn’t use it for link building, personally, because it just takes too long. :) Instead, I consider it a you get what you give kind of thing. You give a lot, and get way more than just a back link.

I don’t have time to do a lot of guest posting but I haven’t regretted any of the ones I’ve done thus far.

Cheers,
Tia

By: KS Chen

KS Chen — Fri, 25 Jun 2010 22:57:25 +0000

You are right! If guest post is just for link building, it will become useless. In my opinion, guest post is a great way for us to get exposure and build up the relationship among bloggers. I have submitted two guest post to one of my blogging buddy. I love this kind of healthy relationship that exist in blogosphere.

By: Marcus

Marcus — Thu, 24 Jun 2010 09:43:32 +0000

Ann,

I did read through this article, but the point I was trying to make is that nowhere in this article do you suggest that a link to your site (even if irrelevant) is OK if the content is good quality!

What are your views on this?

I still believe that Guest Blogging can be a good form of link building, as long as you are prepared to spend time creating something that is of good quality!

Cheers :)

By: Wynne

Wynne — Thu, 24 Jun 2010 00:09:09 +0000

Sounds like you are saying that we should add as much value or more value than we take from the site that we are guest blogging for. This sounds like good advice to me.

I love teachings by Robert Cialdini – Influence the Science of Persuasion. The top point he made is that if you want to influence in a powerful way then you have to give, give, give, first and foremost.

Also Frank Kern talks a lot about giving constant value when building email lists.

When you here social media guru’s teach, they say to give valuable input into a community.

I also belong to a local BNI (business networking chapter for small businesses), and they essentially promote the same things – “givers gain”… the most.

So based on that if you were putting a back link in your guest post, then you would want to make sure the link added value to the post itself. If not then don’t put in the link.